Maintaining Market Share: HP’s Competitive Strategies in the Notebook Sector

RDF International School, Shenzhen, Guangdong, China

^* Corresponding author: xiaoxiao.wang@gecacademy.cn

Abstract

This paper provides a comprehensive analysis of the factors contributing to HP’s ability to maintain a stable market share amidst the dominant positions of Apple and Lenovo in the technology sector. It explores the underlying causes that allow HP to sustain its market presence despite the significant market shares held by Apple and Lenovo. The paper delves into the technological advancements and marketing strategies employed by Apple and Lenovo that have propelled them to achieve high market shares. By examining the unique characteristics and strategic approaches of these two major competitors, the study identifies how their innovations and marketing tactics differ. Additionally, the paper contrasts these with HP’s own consumer appeal and distinct marketing strategies. It investigates HP’s internal operational and marketing strategies, providing insights into how the company attracts and retains its customer base. Through this comparative analysis, the paper aims to uncover the key elements that enable HP to remain competitive and relevant in a market dominated by powerful rivals.