Operational Differences and Development Prospects of Chinese Theme Parks

School of Economics, Shenzhen MSU-BIT University, 518172, Shenzhen, China

^* Corresponding author: 1120230268@smbu.edu.cn

Abstract

In conjunction with the global economic recovery and the steady growth of the domestic economy, there has been a notable surge in leisure tourism demand, which has in turn driven the rise of China’s theme park industry. International theme parks such as Universal Studios and Disney are popular choices, while domestic theme parks like Jinxiu Zhonghua also face market competition and challenges in revenue growth. The objective of this paper is to gain insights into the overall performance of China’s theme park industry by analyzing the operational differences among various theme parks. Furthermore, future trends are predicted by comparing the financial performance and operational capabilities of different companies. The Chinese theme park industry has demonstrated considerable growth potential, with domestic operators such as Happy Valley and Fantawild exhibiting robust market competitiveness. To achieve long-term development, theme parks must implement effective cost control, optimize resource allocation, enhance visitor satisfaction, and prioritize the creation and utilization of local IP.