The Impact of AI-Generated Content on China’s New Media Visual Creative Practitioners

Hebei Institute of Communications, College of Film and Television Arts, Shijiazhuang, Hebei, 051430, China

^* Corresponding author: zicha@ldy.edu.rs

Abstract

This article mainly focuses on the impact of the current AIGC applied to the film and television or media industry on the work content or form of work. Based on the work characteristics of AIGC, the commonalities and differences between visual creative workers are analysed from a realistic perspective, and the main impact of the two on workload and work efficiency is discussed. The research method is mainly based on in-depth interviews with industry insiders, focusing on the current employment environment and work content, and the media industry is mainly divided into two parts: business and documentary according to the direction of employment. The perspective of discussion is from multiple perspectives from the individual to the society. From shallow to deep analysis, it is found that although the relevant applications of AIGC can provide some convenience for visual creators at work, they still need to control the proportion of labour and technology in the finished product when applied to creation or commercial marketing.