Development and future analysis of e-commerce: A case study of Alibaba and Wish

Jinhua New Oriental Academy, Jinhua, 321000, China

^* Corresponding author: limingyu@ldy.edu.rs

Abstract

This study research about the recent development of e-commerce in the cases of Alibaba and Wish. Over the last 30 years, the emergence of Internet and the advanced technology, e-commerce have gradually penetrated to people’s daily life, the traditional retail landscape have removed to online trading. Alibaba, a dominant leader of Chinese ecommerce industry, it keeps innovate their services including artificial intelligence, digital payment, cloud computing. On the other hand, Wish is a e-commerce platform that is focusing on low-income communities, attracting users by using the mobile -first strategies and highly personalized shopping experiences. This paper discusses about the development of both companies and provide a comprehensive analysis by using the SWOT method. In addition, it identifies the future trend of e-commerce industry, which are omnichannel retailing, mobile shopping, and personalized consumer experiences as critical factors. In conclusion, the study explores the development and the trends of the e-commerce industry, emphasise the importance of technological innovation, strategic expansion to achieve the long-term success. Via the detailed examination of Alibaba and Wish, this paper offers insights into the evolving landscape of e-commerce and the strategies necessary for platforms to thrive in this competitive environment.