Research on Pricing and Business Models of Sports Event Broadcasting

Beijing Bayi School, 100080, Beijing, China

^* Corresponding author: zhaoshengbo@ldy.edu.rs

Abstract

The evolution of broadcasting rights in the era of streaming media has ushered in a transformative phase, characterized by an exponential surge in their pricing. This paper delves into the historical progression of these rights, examining the multifaceted factors that have contributed to this significant escalation. It scrutinizes the business models of sports event organizers, who have traditionally relied on broadcasting rights, ticket sales, and commercial and brand partnerships as primary revenue streams. The trajectory of broadcasting rights’ value has seen a gradual ascent, culminating in a sharp increase in recent times. Key determinants of this price inflation include the intrinsic brand value of the events, the dynamics of audience demand, the intensity of competition among media outlets, and the inherent excitement and appeal of the sports events themselves. These elements collectively shape the economic landscape of broadcasting rights, reflecting the interplay of market forces and the growing commercialization of sports entertainment.