| Issue |
SHS Web Conf.
Volume 148, 2022
The 2nd International Conference on Public Relations and Social Sciences (ICPRSS 2022)
|
|
|---|---|---|
| Article Number | 03058 | |
| Number of page(s) | 5 | |
| Section | Public Relations and Gender Equality Analysis | |
| DOI | https://doi.org/10.1051/shsconf/202214803058 | |
| Published online | 31 October 2022 | |
Research Based on the Operation of NBA Marketing Strategy
1
Mater dei high school, LA, Cal, 92617, US
2
Suzhou North America High School, Suzhou, Jiangsu, 215000, China
* Corresponding author. Email: 21100218@student.sna.edu.cn
† These authors contributed equally.
The passage “ Research Based on the Operation of NBA Marketing Strategy “ aimed to looking forward to the strategy of the NBA league used, including three major parts of the marketing strategy of the NBA league in the whole world which are the ticket selling, the broadcasting right and the promotion. The broadcasting rights was mostly mentioned due to the importance of it in the global market and the benefits it takes to the NBA league. There is a close relationship between the new technologies and the whole strategy of the NBA league, especially the mobile phones. The strategy of ticket selling changed to online since the fans are willing to browse the internet and buy tickets online, NBA league is able to earn more revenue with more fans buying their tickets. So does the broadcasting, more people are able to watch the match on their self-phones and the NBA league receive a high bill through selling their broadcasting rights. The promotion prefers the real commodities like shoes. There is a great influence through the world when the basketball stars in the NBA league participate in the publicity of basketball and NBA itself.
© The Authors, published by EDP Sciences, 2022
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