An Exploration of Chinese Netizens’ Perception of Symbolic Violence in Medical Cosmetology in the Chinese Video Media Bilibili

Japanese Department, South China Agricultural University, Guangzhou, Guangdong, 511300, China

^* Corresponding author: ICYNT35151@my.sunywcc.edu

Abstract

China’s medical cosmetology industry has developed rapidly in recent years, and the Internet, especially social media platforms such as Bilibili, has become an important channel for the public to obtain information. However, the objectivity and fairness of medical cosmetology video content on the platform are questionable, affecting public perception. This paper delves into the phenomenon of symbolic violence within Bilibili’s medical cosmetology video content, examining how certain narratives and representations can subtly reinforce societal norms and biases, ultimately impacting viewers’ attitudes and beliefs. Through a combination of data mining and content analysis techniques, we uncover the characteristics of video dissemination on the platform, including the prevalence of specific uploaders who dominate the discourse with their views and experiences. This unequal distribution of discourse power can lead to a skewed representation of the medical cosmetology field, with some voices being amplified while others are marginalized. The public is concerned about the risks of medical cosmetics, but successful cases are also recognized. The study emphasizes the importance of enhancing public rationality, promoting healthy media communication, and promoting the healthy development of the industry.