SHS Web of Conf.
Volume 180, 20232023 International Conference on Education, Psychology and Cultural Communication (ICEPCC 2023)
|Number of page(s)
|Navigating Gender, Identity, and Social Constructs: A Multifaceted Exploration
|15 December 2023
Gender Construction in the Chinese Fandom of Korean Pop Culture: A Case Study of BTS and BLACKPINK Fans
School of Social and Political Science, The University of Edinburgh, George Square, Edinburgh, EH8 9JY, United Kingdom
* Corresponding author: S2050075@ed.ac.uk
This research delves into the influence exerted by BTS and BLACKPINK, prominent K-pop idol groups, on Chinese K-pop fans’ perceptions of gender, gender equality, and inclusivity. Employing data collected through a comprehensive survey distributed among a diverse cohort of fans (35 young Chinese K- pop fans), the study examines the impact of these musical phenomena’s image and temperament on their Chinese followers’ conceptualization of gender constructs and roles. A transformation from traditional binary notions of gender is revealed, that is, most respondents ascribe gender to a complex interplay of biological sex and social constructs. Besides, Fans’ enthusiasm for gender temperaments, in particular, exhibits subtle patterns that resonate with K-pop’s acceptance of a variety of gender presentations. Overall, this study substantiates the pivotal role of popular music acts in shaping Chinese K-pop fans’ contemporary conceptions of gender and fostering a climate of inclusivity, as well as underscoring the vital importance of taking cultural context into account when interpreting gender representations in K-pop.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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