The impact of Japanese sports animation on sports participation, cultural identity and economic awareness among Chinese and Japanese youth

1 Room 1—C—6115, Xinhua Hongxing International Plaza, Xianfeng Street Hoosac School Hight School program 14 Pine Valley Rd, Hoosick, NY 12089 Shanghai, China

^* Corresponding author: yokose.eita@icloud.com

Abstract

This study scrutinizes the multifaceted impact of Japanese sports anime on youth in China and Japan in terms of three key dimensions: sports participation, cultural identity, and economic awareness. Through ten in-depth interviews on these aspects from Japan and China each, this study discloses that sports anime significantly motivates young people to engage in various sports activities and to stimulate values like teamwork and perseverance. The findings of this study also designate that sports anime enhances cultural identity by fostering a shared understanding of collectivism and sportsmanship among adolescents in both countries, although there are some differences between these countries. With regard to economics, the study accentuates the influence of sports anime on consumer behaviours among youth in these countries, as engagement with these shows increases awareness of sports brands and merchandise that is helpful for purchase. Overall, this study underscores the significant role of sports anime as a powerful medium for cultural exchange and economic influence in the formation of the identities, attitudes, and behaviours of youth in China and Japan.