Network Orientation and Technological Transformation Shaping Startup Models and Performance

¹ Faculty of Economics and Business, UPN Veteran Yogyakarta, Yogyakarta, Indonesia
² Faculty of Information Technology, UPN Veteran Yogyakarta, Yogyakarta, Indonesia
³ Department of Management, Faculty of Economics, Nahdlatul Ulama University Yogyakarta, Yogyakarta, Indonesia

^* Corresponding author: ariskusumo@unu-jogja.ac.id

Abstract

The role of network orientation and technological transformation is increasingly crucial in the dynamic landscape of the startup ecosystem. The aim of this research is to examine the impact of these factors on startup performance and business models. Network orientation involves efforts to carry out strategic alignment with external parties, build collaboration, and utilize shared resources. Technological transformation is the process of applying innovative technology to improve operational efficiency, product offerings and market differentiation. The research was conducted at Anwar Futuhiyyah Islamic Boarding School, which manages BUMP Anfut. The research sample involved students from Anfut who were involved in business units belonging to the Islamic boarding school. Data processing uses Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that Business Model Innovation improves Startup Performance and that Network Orientation and Technological Transformation contribute to it. These results demonstrate the relevance of an innovative company concept, strong networks, and technology developments for startup performance and business success.