| Issue |
SHS Web Conf.
Volume 212, 2025
1st International Conference on Advanced Research in Sustainable Economic and Social Science (ICARSESS-24)
|
|
|---|---|---|
| Article Number | 04021 | |
| Number of page(s) | 7 | |
| Section | Social Science for Sustainable Development | |
| DOI | https://doi.org/10.1051/shsconf/202521204021 | |
| Published online | 05 March 2025 | |
Bridging Satisfaction Between E-Service Quality and Brand Pride in Education
Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
* Corresponding author: Susanta@upnyk.ac.id
The aim of this research is to examine the influence of e-service quality on satisfaction and its implications for brand pride. This research was conducted at several universities so that the respondents for this research were students. Data collection used closed questionnaires for students studying in the Special Region of Yogyakarta. The sample size for this research was 500 students selected based on certain criteria. The analysis tool uses WarpPLS. The research results show that e-service quality has a significant effect on satisfaction, satisfaction has a significant effect on pride, and e-service quality has a significant effect on student pride. These results show the importance of e-service quality and student satisfaction in creating student pride in the university.
Key words: e-service quality / satisfaction / pride / student / educational services
Publisher note: The first author's name has been corrected according to the PDF, on March 7, 2025.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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