Oversharing Behavior in Gen Z on Social Media

Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia

^* Corresponding author: edysusilo@upnyk.ac.id

Abstract

Oversharing on social media has become a prevalent behavior among Generation Z, driven by psychological, social, and technological factors. This study explores the motivations behind excessive self-disclosure, using surveys and interviews to analyze its causes and consequences. Key influences include the need for social validation, fear of missing out (FOMO), and the desire for a strong digital presence. Social media platforms further encourage oversharing through features like likes, comments, and sharing functionalities.While oversharing can foster social connections and a sense of belonging, it also poses risks such as privacy breaches, cyberbullying, and mental health issues. To mitigate these risks, the study suggests media literacy education and awareness campaigns promoting responsible social media use. The findings contribute to understanding digital behavior and offer insights for educators, parents, and policymakers on fostering healthier online environments.Balancing social media benefits with privacy protection is crucial. Future research should examine the long-term effects of oversharing on Generation Z and explore effective interventions to enhance digital resilience.