| Issue |
SHS Web Conf.
Volume 217, 2025
1st UNSIQ International Symposium on Economics and Business “SMEs’ Competitive Advantage: Digital Technology and Internationalization” (UISEB 2024)
|
|
|---|---|---|
| Article Number | 04003 | |
| Number of page(s) | 5 | |
| Section | Technological Innovations in SME Tourism | |
| DOI | https://doi.org/10.1051/shsconf/202521704003 | |
| Published online | 26 May 2025 | |
The Strengthening of Batik Talunombo Product Development from the Perspective of Sharia Marketing
Universitas Sains Al-Qur’an, Sharia Banking Departement, 56361 Central Java, Indonesia
* Corresponding author: alisanur0203@email.org
Talunombo Batik ’Celosia’, a home industry established in 2017, holds great potential for regional economic development. However, the challenges of modern market competition and globalization require strategic approaches to enhance product competitiveness. This research examines the strengthening of Talunombo Batik products from the perspective of sharia marketing, which emphasizes the principles of Rabbaniyah (spirituality), Akhlaqiyah (ethics), Waqi’iyah (realism), and Insaniyah (humanity). The research method used is qualitative, with the object of study at Omah Batik Carica Lestari Talunombo. Data were obtained through interviews, observations, and documentation. The findings show that the application of sharia marketing principles, such as divinity values, honesty, and quality service, can improve the positive image of Talunombo Batik and expand its market share. With sharia marketing strategies focusing on divine values, Talunombo Batik products can be developed with integrity and fairness. This study concludes that sharia marketing is an effective approach to support the strengthening and development of Talunombo Batik products amidst increasing market competition.
Key words: Strengthening / Development / Rabbaniyah / Akhlaqiyah / Waqi’iyah / Insaniyah
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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