SWOT Analysis for Tourism Business Development (Case Study of Telaga Menjer Tourist Attraction)

University of Qur’anic Sciences

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Abstract

Menjer Lake, located in Maron Village, Garung District, Wonosobo Regency, Central Java, is a tourist destination that has great potential. In addition to its natural beauty, Menjer Lake also functions as a source of electrical energy through the Garung Hydropower Plant. Some of the tourism potentials that Menjer Lake has include the beauty of natural panoramas, recreational activities such as trekking, fishing, and photography, as well as the existence of a number of supporting facilities such as Kahyangan Skyline and the hill of love. In addition, Telaga Menjer is also the location for various tourist events such as the Baritan Tradition, Telaga Menjer Koi Show, and the Telaga Menjer Charm Festival. This research aims to identify the environment of the Menjer Lake Tourist Attraction by looking for the key factors of its success, to find out its position and determine the strategy to be used.. Research data was obtained from field observations, interviews with stakeholders, and related literature reviews. The Analysis Method that will be used to determine the position of the Telaga Menjer Tourist Object is by analyzing IFAS and EFAS by providing rankings, weights and scores, and summing up the weighted values of each of its internal and external environmental factors which are then searched for the coordinate point to find out the position of the Telaga Menjer Tourist Attraction by entering the coordinate point into the BCG Matrix or GE Matrix with the aim of finding out the position The committee is in order to make decisions to determine the strategy that will be used by the management of the Menjer Lake Tourism Object. The results of this study are expected to provide effective strategic recommendations to increase the competitiveness of Menjer Lake as a leading tourist destination in the Wonosobo area and its surroundings.