| Issue |
SHS Web Conf.
Volume 220, 2025
2025 2nd International Conference on Language Research and Communication (ICLRC 2025)
|
|
|---|---|---|
| Article Number | 03002 | |
| Number of page(s) | 7 | |
| Section | Cultural Communication, Brand Marketing, and Media Strategies | |
| DOI | https://doi.org/10.1051/shsconf/202522003002 | |
| Published online | 13 August 2025 | |
Super Bowl Game Operation and Influence analysis
Nansha College Preparatory Academy, 510145 Weili Road, Nansha District, Guangzhou, China
* Corresponding author: 2270117@ncpachina.org
With the continuous development of the sports events, they have increasingly integrated with the commercial marketing and the entertainment performances. Super Bowl is a prime example of this trend, as one of the most commercially successful global sporting events, Super Bowl generates billions of dollars in annual revenue, which makes it a benchmark for other sports events. This study investigates the factors contributing to the Super Bowl’s commercial success and explores how its strategies can be applied to other sports events. Through a combination of comparative research and case study analysis, this paper determines the key elements such as strategic branding, audience engagement, and cross-industry collaborations as critical drivers of the Super Bowl’s profitability. The findings reveal that the event’s created to blend sports, entertainment, and marketing creates a unique value proposition that attracts both viewers and sponsors. By analysing these success factors, this study provides actionable insights into other sports events aiming to enhance their commercial appeal and sustainability.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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