| Issue |
SHS Web Conf.
Volume 220, 2025
2025 2nd International Conference on Language Research and Communication (ICLRC 2025)
|
|
|---|---|---|
| Article Number | 03004 | |
| Number of page(s) | 6 | |
| Section | Cultural Communication, Brand Marketing, and Media Strategies | |
| DOI | https://doi.org/10.1051/shsconf/202522003004 | |
| Published online | 13 August 2025 | |
Analysis on the influence of online operation of sports events on users - taking the Glory of the King Professional League as an example
Shanghai Starriver Bilingual School, 00003 Jindu Road, Minhang District, Shanghai, China
* Corresponding author: j.acmilan@outlook.com
In recent years, the operation of sports events is undergoing a digital transformation from the traditional offline mode to the integration of “online and offline”. With the breakthrough of digital technologies such as 5G, artificial intelligence (AI), blockchain and augmented reality (XR), online operation of sports events has not only become the core means to expand user coverage but also reconstructed the whole value chain of user participation, consumption and interaction. Behind this transformation, the role of digital technology is becoming more and more critical. It not only breaks the time and space restrictions of physical events but also shapes a more attractive sports culture ecology through data-driven and scene innovation. This paper explores the online operation mode of the King Pro League (KPL) by case analysis and finds that online operation not only provides convenience and entertainment, but also brings challenges to the audience, such as distraction, excessive consumption and lack of real-world experience. These findings provide valuable insights for sports event organizers, game developers and users, and guide the future improvement of online sports events.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.