From Content Creation to Data-Driven: How Short Video Advertisements Win in a Fast-paced Era

¹ Dongguan Hanlin Experimental School, 523000 Wanjiang Street, Dongguan, Guangdong, China
² Beijing Bayi international department school, 100000 Suzhou Street, Haidian District, Beijing, China

^* Corresponding author: kailin33@outlook.com

Abstract

As a new form of advertising, short video advertising stands out with its unique advantages. This research focuses on short video advertising, and deeply analyses its characteristics, such as short content, rich and diversified forms, and strong interactivity. These characteristics make it quickly attract the attention of consumers. At present, the scale of the short video advertising market is expanding, and many brands have been involved in it, but also facing problems such as content homogenization and false information. Through the comprehensive use of literature research, case analysis and data analysis methods, the whole process of short video advertising from content creation to data-driven is deeply analysed. The research results show that an accurate grasp of consumer demand, innovative content presentation form and accurate touch with the help of data are the keys to the success of short video advertising. This study provides a practical theoretical basis and practical guide for the development of the short video advertising industry and helps to promote the industry to break through the existing difficulties and achieve sustainable development.