The Impact of Tourism on Traditional Arts in Cireundeu Cultural Village: Between Cultural Preservation and Commodification

¹ Faculty of Social Science and Communications, University Malaysia Sarawak, Malaysia
² Tourism, Universitas Bina Sarana Informatika, Indonesia
³ Hospitality, Universitas Bina Sarana Informatika, Indonesia

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Abstract

This study explores the dual impact of tourism on traditional arts in Cireundeu Cultural Village, located in West Java, Indonesia. Using a qualitative descriptive approach, data were collected through field observations, in-depth interviews, and documentation. The findings reveal that tourism significantly contributes to the preservation of traditional arts, such as local dances, music, and crafts, by providing economic incentives and wider recognition. It also enhances local income and generates employment, particularly in the cultural performance, handicrafts, and hospitality sectors. However, the study also identified several negative consequences, notably the commodification of culture. Sacred rituals and traditional performances have been adapted to suit tourist expectations, leading to the erosion of their original meanings and authenticity. Moreover, the unequal distribution of tourism benefits has created socio-economic gaps within the community. Local perceptions vary; while many appreciate the economic benefits, there is growing concern over the loss of cultural identity. The study concludes that sustainable tourism strategies are essential for balancing economic development and cultural preservation. Key recommendations include collaborative cultural programming, capacity building for local artists, and implementing regulatory frameworks to protect intangible cultural heritage. This research contributes to the discourse on inclusive and sustainable Tourism for All development, aligning with the global agenda of “Tourism for All” and empowering cultural communities. This study has practical implications for policymakers, tourism stakeholders, and researchers focusing on heritage-based community development.