Open Access
Issue
SHS Web Conf.
Volume 74, 2020
The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy
Article Number 04007
Number of page(s) 10
Section Corporate Social Responsibility and Sustainable Strategies
DOI https://doi.org/10.1051/shsconf/20207404007
Published online 10 January 2020
  1. Finance Rambler. Available at: https://finance.rambler.ru/economics/39808105-bednost-v-rossii-desyatki-millionov-za-chertoy/?utm_source=head&utm_medium=news&utm_content=news&utm_campaign=self_prom (2019) [Google Scholar]
  2. V. Dengov, E. Melnikova, Adverse Selection on Credit Markets: The Analysis of the Empirical Research Results. Proceeding of the 7th International Conference on Currency, Banking and International Finance. Bratislava, Slovakia, 38-52 (2012) [Google Scholar]
  3. V. Dengov, E. Gregova, Social inequality in community and ways (or mechanisms) of its overcoming. Ekonomicko-Manažérske Spektrum, 1, 63-73 (2012) [Google Scholar]
  4. R. Cyert, J. Marsh, A Behavioral Theory of the Firm. Wiley-Blackweel, London-NY (1992) [Google Scholar]
  5. L. Argote, H. Greve, A Behavioral Theory of the Firm — 40 Years and Counting: Introduction and Impact. Organization Science, 18(3), 337-349 (2007) [CrossRef] [Google Scholar]
  6. W. Samuelson, S. Marks, Managerial Economics. Wiley, London-NY (2014) [Google Scholar]
  7. S. Landsg, Price Theory and Applications. Cengage Learning, Boston, MA (2013) [Google Scholar]
  8. R. Schindler, Pricing Strategies: A Marketing Approach. SAGE Publications, London (2011) [Google Scholar]
  9. P. Van Westendorp, NSS-Price Sensitivity Meter (PSM) A new approach to study consumer perception of price. Proceedings of the 29th ESOMAR Congress, Venice, Italy 22-30 (1976) [Google Scholar]
  10. J. Hess, E. Gerstner, Loss Leader Pricing and Rain Check Policy. Marketing Science 6, 1-18 (2001) [Google Scholar]
  11. N. Shpak, N. Seliuchenko, V. Kharchuk, N. Kosar, Wł. Sroka, Evaluation of Product Competitiveness: A Case Study Analysis. Organizacija, 52(2), 107-125 (2019) [Google Scholar]
  12. G.S. Becker, Human Behavior: Economical Approach. Selected Works on Economic Theory. SU HSE, Moscow (2003) [in Rus.] [Google Scholar]
  13. R.H. Thaler, Misbehaving: The Making of Behavioral Economics. W. W. Norton & Company, NY (2015) [Google Scholar]
  14. D. Kahneman, A. Tversky, Choices, Values and Frames. Cambridge University Press, New York (2000) [CrossRef] [Google Scholar]
  15. C. Mirică, The behavioral economics of decision making: Explaining consumer choice in terms of neural events. Economics, Management, and Financial Markets, 14(1), 15-20 (2019) [Google Scholar]
  16. S. Starov, Brand management. Graduate School of Management, St. Petersburg (2015) [in Rus.] [Google Scholar]
  17. E. Spiridonova, Innovation management. Urite, Moscow (2018) [in Rus.] [Google Scholar]
  18. E. Spiridonova, Franchising. St. Petersburg University Press, St. Petersburg (2010) [in Rus.] [Google Scholar]
  19. The portal “101 business plan”, Information message [online]. Available at: http://101biznesplan.ru/spravochnik-predprinimatelya/terminy-i-ponyatiya/kak-pravilno-delat-natsenku-na-tovar.html (2019) [Google Scholar]
  20. Information portal Trud.com [online]. Available at: https://sankt-peterburg.trud.com/salary/865.html (2019) [Google Scholar]
  21. “SpetsHlebMash” plant portal [online]. Available at: http://www.int.nsk.su/phe-250-3.php (2019) [Google Scholar]
  22. Catalogs goods supermarket chain “Okay” (Date of contact: April 2, 2019) Available at: https://www.okmarket.ru/customers/catalogs/ (2019) [Google Scholar]
  23. Catalog of supermarkets “Polushka” (Date of contact: April 2, 2019) Available at: http://www.a-piter.ru/cena/polushka_skidki.html (2019) [Google Scholar]
  24. Ltd. “Prism” – catalog (Date of contact: April 2, 2019) Available at: http://tomall.ru/allmarket/prisma (2019) [Google Scholar]
  25. Revenues and expenses of a mini-bakery (Date of contact: April 4, 2019) Available at: http://biz911.net/organizatsiya-biznesa/dokhody-i-raskhody-biznesa/dokhody-i-raskhody-mini-pekarni/ (2019) [Google Scholar]
  26. Bread prices in Russia were overstated 10 times (Date of contact: April 4, 2019) Available at: https://www.mk.ru/economics/2016/09/07/ceny-na-khleb-v-rossii-okazalis-zavysheny-v-10-raz.html (2019) [Google Scholar]
  27. L. Gajanova, M. Nadanyiova, D. Moravcikova, The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty. Scientific annals of economics and business 66, 1, 65-84 (2019) [Google Scholar]
  28. J. Majerova, T. Kliestik, Brand valuation as an immanent component of brand value building and managing. In 4th World Conference on Business, Economics and Management (WCBEM) (Ephesus, Turkey, 546-552, 2015) [Google Scholar]
  29. J. Majerova, Analysis of Specifics in Buying Behavior of Slovak Customers in Internet Environment. In 2nd International Conference on Social Sciences Research (Hong Kong, China, 172-178, 2014) [Google Scholar]
  30. W. Sroka, M. Lorinczy, The Perception of Ethics in Business: Analysis of Research Results. Procedia Economics and Finance 34, 156-163 (2015) [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.