Open Access
SHS Web Conf.
Volume 83, 2020
Current Problems of the Corporate Sector 2020
Article Number 01061
Number of page(s) 8
Section Economics, Management and Finance
Published online 30 October 2020
  1. A. M. Kaplan, M. Haenlein, Users of the world, unite! The challenges and opportunities of social media. Business Horizons 53 59-68 (2010) DOI: 10.1016/j.bushor.2019.09.003 [Google Scholar]
  2. B. Van Der Heide, L. Young-Shin, On the conditional cueing of credibility heuristics: The case of online influence. Communication Research 43, 672 (2016) DOI: 10.1177/0093650214565915 [CrossRef] [Google Scholar]
  3. S. Okazaki, C.R. Taylor, Social media and international advertising: Theoretical challenges and future directions. International Marketing Review 30, 56-71 (2013) DOI: 10.1108/02651331311298573 [CrossRef] [Google Scholar]
  4. H.A.M. Voorveld, G. Van Noort, D.G. Muntinga, F. Bronner, Engagement with social media and social media advertising: The differentiating role of platform type. Journal of Advertising 47 38-54. (2018) DOI: 10.1080/00913367.2017.1405754 [CrossRef] [Google Scholar]
  5. H.A.M Voorveld, Brand communication in social media: A research agenda. Journal of Advertising 48, 14-26 (2019) DOI: 10.1080/00913367.2019.1588808 [CrossRef] [Google Scholar]
  6. L. Mura, D. Halasi, The marketing is the key factor? – Modern marketing elements are the keys of the corporate success. Selye E-studies 7 1-11 (2016) [Google Scholar]
  7. W.G. Mangold, D.J. Faulds, Social media: The new hybrid element of the promotion mix. Business Horizons 52, 357-365 (2009) DOI: 10.1016/j.bushor.2009.03.002 [CrossRef] [Google Scholar]
  8. D.H. Boyd, N.B. Ellison, Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication 13, 210-230 (2007) DOI: 10.1111/j.1083-6101.2007.00393.x [Google Scholar]
  9. B.J. Phillips, J. Miller, E.F. McQuarrie, Dreaming out loud on Pinterest: New forms and indirect persuasion. International Journal of Advertising 33, 633-655 (2014) DOI: 10.2501/IJA-33-4-633-655 [CrossRef] [Google Scholar]
  10. J.L. Hayes, Y. Shan, K. Whitehill King, The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behavior. International Journal of Advertising 37, 142-164 (2018) DOI: 10.1080/02650487.2017.1360576 [CrossRef] [Google Scholar]
  11. S.C. Boerman, L.M. Willemsen, E.P. Van Der Aa, This post is sponsored: Effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing 38, 82-92 (2017) DOI: 10.1016/j.intmar.2016.12.002 [CrossRef] [Google Scholar]
  12. Y. Hu, L. Manikonda, S. Kambhampati, What we Instagram: A first analysis of Instagram photo content and user types. Proceedings of the Eight International AAAI Conference on Weblogs and Social Media 595-598 (2014) [Google Scholar]
  13. Later&Hubspot, Instagram for business in 2018: Using Instagram stories, carousels, ads, influencers, and more. 4-22 (2018) [Google Scholar]
  14. R. Bačuvčík, L. Harántová, Sociální marketing. (Vědecká redakce nakladatelství, Prague, 2016) [Google Scholar]
  15. J.G. Miles, Instagram power: Build your brand and reach more customers with the power of pictures. (McGraw-Hill Education, New York, 2014) [Google Scholar]
  16. L. Sajtos, A. Mitev, SPSS Kutatási és adatelemzési kézikönyv (Alinea Kiadó, Budapest, 2007) [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.