Open Access
SHS Web of Conf.
Volume 92, 2021
The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020
Article Number 01055
Number of page(s) 10
Section Global Impact of COVID 19 on Economy and Society
Published online 13 January 2021
  1. Fattah, R.A., Sujono, F.K. (2020). Social presence of ruangguru in social media during covid-19 pandemic. Jurnal The Messenger, 12(2), 180. [CrossRef] [Google Scholar]
  2. Li, L., Zhang, Q., Wang, X., Zhang, J., Wang, T., Gao, T.-L., Duan, W., Tsoi, K. K., Wang, F.-Y. (2020). Characterizing the propagation of situational information in social media during covid-19 epidemic: A case study on weibo. IEEE Transactions on Computational Social Systems, 7(2), 556-562. [CrossRef] [Google Scholar]
  3. Hajli, N., Laroche, M. (2019). Applications of business intelligence and analytics in social media marketing. International Journal of Information Management, 48, 226-227. [CrossRef] [Google Scholar]
  4. Xing, F., Poria, S., Cambria, E., Welsch, R. (2020). Social media marketing and financial forecasting. Information Processing & Management, 57(5), Art. No. 102314. [CrossRef] [Google Scholar]
  5. Ford, J.B. (2019). What do we know about social-media marketing? Journal of Advertising Research, 59(4), 383-384. [CrossRef] [Google Scholar]
  6. Tafesse, W., Wien, A. (2018). Implementing social media marketing strategically: An empirical assessment. Journal of Marketing Management, 34(9-10), 732-749. [CrossRef] [Google Scholar]
  7. Mas-Tur, A., Tur-Porcar, A., Llorca, A. (2016). Social media marketing for adolescents: Social media marketing for adolescents. Psychology & Marketing, 33(12), 1119-1125. [CrossRef] [Google Scholar]
  8. Jacobson, J., Gruzd, A., Hernández-García, Á. (2020). Social media marketing: Who is watching the watchers? Journal of Retailing and Consumer Services, 53, S0969698918307744. [CrossRef] [Google Scholar]
  9. South, J., Herscovitz, H. G., Bairner, A., Frost, C., Fitzgerald, P. (2011). Book reviews. Journalism Studies, 12(5), 705-712. [CrossRef] [Google Scholar]
  10. Drummond, C., O’Toole, T., McGrath, H. (2020). Digital engagement strategies and tactics in social media marketing. European Journal of Marketing, 54(6), 1247-1280. [CrossRef] [Google Scholar]
  11. Canovi, M., Pucciarelli, F. (2019). Social media marketing in wine tourism: Winery owners’ perceptions. Journal of Travel & Tourism Marketing, 36(6), 653-664. [CrossRef] [Google Scholar]
  12. Losekoot, M. (2019). #Jak na síte. Brno: Jan Melvil Publishing. [Google Scholar]
  13. Asociácia digitálnych marketingových agentúr: Video marketing. (2017). E-book. [Google Scholar]
  14. Hausman, A. (2012, July 5). 16 Differences Between Social Media and Traditional Media. Business2community. Retrieved from: [Google Scholar]
  15. Chamberlain, L. (2016, March 31). GeoMarketing 101: What is Geotargeting? Geomarketing. Retrieved from: [Google Scholar]
  16. Horný, J. (2012, November 19). Sú nové Facebook global pages naozaj to pravé pre vašu značku? Triad. Retrieved from: [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.