Open Access
SHS Web of Conf.
Volume 92, 2021
The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020
Article Number 02045
Number of page(s) 10
Section Behavioral Economics and Decision-Making
Published online 13 January 2021
  1. Lecluyse, L., Knockaert, M., Spithoven, A. (2019). The contribution of science parks: A literature review and future research agenda. Journal of Technology Transfer, 44(2), 559-595. [CrossRef] [Google Scholar]
  2. Hobbs, K. G., Link, A. N., Scott, J. T. (2017). Science and technology parks: An annotated and analytical literature review. Journal of Technology Transfer, 42(4), 957-976. [CrossRef] [Google Scholar]
  3. Cassia, F., Magno, F. (2019). A framework to manage business-to-business branding strategies. EuroMed Journal of Bussines, 14(2), 110-122. [CrossRef] [Google Scholar]
  4. Österle, B., Kuhn, M. M., Henseler, J. (2018). Brand worlds: Introducing experiential marketing to B2B branding. Industrial Marketing Management, 72, 71-98. [CrossRef] [Google Scholar]
  5. Pandey, N., Nayal, P., Rathore, A. S. (2020). Digital marketing for B2B organizations: Structured literature review and future research directions. Journal of Business Industrial Marketing, 35(7), 1191-1204. [CrossRef] [Google Scholar]
  6. Salvador, E. (2011). Are science parks and incubators good “brand names” for spin-offs? The case study of Turin. Journal of Technology Transfer, 36, 203-232. [CrossRef] [Google Scholar]
  7. Löfsten, H., Klofsten, M., Cadorin, E. (2020). Science Parks and talent attraction management: University students as a strategic resource for innovation and entrepreneurship. European Planning Studies, 28(12), 2465-2488. [CrossRef] [Google Scholar]
  8. Henriques, I. C., Sobreiro, V. A., Kimura, H. (2018). Science and technology park: Future challenges. Technology in Society, 53, 144-160. [CrossRef] [Google Scholar]
  9. Xie, K., Song, Y., Zhang, W., Hao, J., Liu, Z., Chen, Y. (2018). Technological entrepreneurship in science parks: A case study of Wuhan Donghu High-Tech Zone, Technological Forecasting and Social Change, 135, 156-168. [CrossRef] [Google Scholar]
  10. Zou, Y., Zhao, W. (2014). Anatomy of Tsinghua University Science Park in China: institutional evolution and assessment. Journal of Technology Transfer, 39, 663-674. [CrossRef] [Google Scholar]
  11. Albahari, A., Klofsten, M., Rubio-Romero, J. C. (2019). Science and Technology Parks: A study of value creation for park tenants. Journal of Technology Transfer, 44(4), 1256-1272. [CrossRef] [Google Scholar]
  12. Vásquez-Urriago, A. R., Barge-Gil, A., Rico, A. M. (2016). Science and technology parks and cooperation for innovation: Empirical evidence from Spain. Research Policy, 45(1), 137-147. [CrossRef] [Google Scholar]
  13. Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, I. (2017). Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times, Springer, 2017. [Google Scholar]
  14. Tafesse, W. (2016). Conceptualization of brand experience in an event marketing context. Journal of Promotion Management, 22(1), 34-48. [CrossRef] [Google Scholar]
  15. Liu, Y., Liu, A., Liu, X., Huang, X. (2019). A statistical approach to participant selection in location-based social networks for offline event marketing. Inforamation Sciences, 480, 90-108. [CrossRef] [Google Scholar]
  16. Taiminen, H. M., Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651. [CrossRef] [Google Scholar]
  17. Cho, C. - H., Cheon, H. J. (2005). Cross-cultural comparisons of interactivity on corporate web sites: the United States, the United Kingdom, Japan, and South Korea. Journal of Advertising, 34(2), 99-115. [CrossRef] [Google Scholar]
  18. Iankova, S., Davies, I., Archer-Brown, C., Marder, B., Yau, A. (2019). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Mangement, 81, 169-179. [Google Scholar]
  19. Hartemo, M. (2016). Email marketing in the era of the empowered consumer. Journal of Research in Interactive Marketing, 10(3), 212-230. [CrossRef] [Google Scholar]
  20. Aswani, R., Kar, A. K., Ilavarasan, P. V., Dwivedi, Y. K. (2018). Search engine marketing is not all gold: Insights from Twitter and SEOClerks. International Journal of Information Management, 38, 107–116. [CrossRef] [Google Scholar]
  21. Saaty, R. W. (1987). The analytic hierarchy process—what it is and how it is used. Mathematic Modeling, 9(3-5), 161–176. [Google Scholar]
  22. Dana, L. P., Dana, T. E. (2005). Expanding the scope of methodologies used in entrepreneurship research. International Journal of Enterprise Small Business, 2, 79-88. [Google Scholar]
  23. Naik, P. A., Peters, K. (2009). A hierarchical marketing communications model of online and offline media synergies. Journal of Interactive Marketing, 23(4), 288-299. [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.