Open Access
Issue
SHS Web Conf.
Volume 179, 2023
2023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
Article Number 03014
Number of page(s) 6
Section Social Media and Online Education Research
DOI https://doi.org/10.1051/shsconf/202317903014
Published online 14 December 2023
  1. Ren Wenxin (2021). A brief analysis of Baudrillard's consumer society theory. Journal of Tongling Vocational and Technical College (01), 33-38. [Google Scholar]
  2. Lu Mei (2020). Research on business model innovation of Tiktok live broadcasting platform. Media (21), 7678. [Google Scholar]
  3. Li Jiyan, Li Linze (2022). The influence of live streaming e-commerce anchors' characteristics on consumers' repurchase intention: A case study of Douyin Live streaming. Business Economics Research (10), 71-75. [Google Scholar]
  4. Gong Xiaoxiao, Ye Zuoliang, Wu Yuping, Liu Jiaying (2019). Study on the influence mechanism of atmosphere clues in live broadcast scenes on consumers' impulse consumption intention. Journal of Management (06), 875-88. [Google Scholar]
  5. Liu Fengjun, Meng Lu, Chen Siyun, Duan Kun (2020). Study on the influence of online celebrity live broadcast on consumers' purchase intention and its mechanism. Journal of Management, 17 (1), 94-104. [Google Scholar]
  6. Zhao Baoguo and Wang Yunfeng (2021). The influence of e-commerce anchor characteristics on consumers' purchase intention. Business Research (1), 1-6. [Google Scholar]
  7. Wei Jianfeng, Li Mengna, Liu Baoping (2022). The influence of anchors' characteristics on consumers' impulse purchase intention in e-commerce live broadcasting. Chinese Circulation Economy, 36 (4), 32-42. [Google Scholar]
  8. Wu Na, Ning Changhui, Gong Xiaoxiao (2020). The effect of communication style similarity on purchase intention in live marketing. Foreign Economics and Management (08), 81-95. [Google Scholar]
  9. Liu Zhongyu, Zhao Xianghao, Long Wei (2020). The formation mechanism of consumers' purchase intention under online celebrities' live streaming with goods: An analysis based on rooted theory. Chinese Circulation Economy (08), 48-57. [Google Scholar]
  10. Zhang Le (2022). Study on the influence of ecommerce live broadcast on consumers' purchasing decisions. Mall Modernization (10), 1-3. [Google Scholar]
  11. Ma Liting, Guo Meiling (2022). A study on the influence of live opinion leaders on consumers' purchase intention -- mediated by flow experience. Journal of Jingdezhen University, 37 (1), 44-50. [Google Scholar]
  12. Mehrabian, A., & Russell, J. A. (1974). A Verbal Measure of Information Rate for Studies in Environmental Psychology. Environment and Behavior, 6(2), 233-252. [CrossRef] [Google Scholar]
  13. Eroglu, Machleit, K.A., & Davis, L.M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research, 54(2), 177–184. https://doi.org/10.1016/S0148-2963(99)00087-9. [CrossRef] [Google Scholar]
  14. Hoffman Donna L., & Novak Thomas P. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing(3). 191-215. [Google Scholar]
  15. Michael A. Chaiken. (1993). Marketing Quality in Nursing Facilities. Health Marketing Quarterly(1-2). 56-58. [Google Scholar]
  16. Gary M. Mullet, & Marvin J. Karson. (1985). Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase. Journal of Marketing Research(1). 88-89. [Google Scholar]
  17. Chan, T. K., Cheung, C. M., & Lee, Z. W. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(2), 204217. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.