Open Access
Issue |
SHS Web Conf.
Volume 181, 2024
2023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|
|
---|---|---|
Article Number | 01015 | |
Number of page(s) | 6 | |
Section | Marketing Strategy Analysis | |
DOI | https://doi.org/10.1051/shsconf/202418101015 | |
Published online | 17 January 2024 |
- Chen Chen, The Present Situation, Problems and Policy Suggestions of China’s E-Commerce Development, China Business Theory 20, 62–64 (2021) [Google Scholar]
- Xinya Wang, Research on the effect of soft advertising on community e-commerce platform (2021), https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202102&filename=1021069538.nh [Google Scholar]
- Huichao Wei, Research on the spread of short video soft advertisements in Douyin APP (2019), https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202001&filename=1020012412.nh [Google Scholar]
- Wei Liu, Research on New Media Advertising Forms, Today’s Massmedia 02, 103–104 (2013) [Google Scholar]
- Xinhua Zhao, The “Soft” Power that Penetrates and Intercepts—A Preliminary Study on Internet Soft Advertisements, Business Conditions (Economic Research in Education) 02, 69–70 (2007) [Google Scholar]
- Xiaohong Wang, Yuanyuan Bao, Qiang Lv, Development Status and Trend Observation of Mobile Short Video, Chinese Editorials 03, 7–12 (2015) [Google Scholar]
- Zhongmei Li, Min Huang, Research on the countermeasures of “grass planting” content marketing under the background of new media, Market Modernization 21, 1–3 (2022) [Google Scholar]
- Wenyan Li, Huansen Zhang, Analysis of the development status of social e-commerce “Xiaohongshu”, Marketing World 20, 32–34 (2020) [Google Scholar]
- Lu Han, Pang Xiao, The “Growing Grass Secrets” of Xiaohongshu, 21st Century Business Review 08, 80–81 (2015) [Google Scholar]
- Yunqing Li, Research on marketing communication strategy of interactive social ecommerce APP soft advertisement, Voice and Screen World 21, 94–96 (2022) [Google Scholar]
- Sha Deng, Research on the Influence of KOL “Growing Grass” on Users’ Purchase Intention (2022), https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202301&filename=1022514288.nh [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.