City and Country: a Narrative Analysis of Partnership in Mediation

Advertising, Zhengzhou Shengda University, zhengzhou, Henan, 410100, China

^* Corresponding author’s e-mail: 15836979885@163.com

Abstract

In recent years, short video has been popular with the public, and its content has been constantly enriched in the development process to meet the needs of different users. As an important branch of short video field, life short video has been continuously sought after by users[5]. In today’s era of advocating equality between men and women, the relationship between men and women is also the topic most discussed by people with the continuous development of society. In short life videos, one of the main scenes of the relationship between men and women is the daily relationship between partners. In order to analyze the difference of relationship between urban and rural areas, this article adopted literature research and text analysis method to explore and compare the urban and rural lifestyle between partners in a short video in the type of love, love attitude, Partner relationship and get along with atmosphere on the different way of narrative, and summarizes the media partnership narrative differences between urban and rural table to concentrated reflection. It is found that there are indeed differences between urban and rural areas in the above four aspects. In urban media, couples’ life tends to be “happy and happy binary relationship life” while in rural areas, couples’ life tends to be “harmonious and multiple relationship life” and so on. However, the story presented in the media is different from the real life, so the last part of this paper also makes a correct guide to the media partner relationship.