Open Access
| Issue |
SHS Web Conf.
Volume 181, 2024
2023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|
|
|---|---|---|
| Article Number | 04009 | |
| Number of page(s) | 5 | |
| Section | Digital Transformation and Emerging Technologies | |
| DOI | https://doi.org/10.1051/shsconf/202418104009 | |
| Published online | 17 January 2024 | |
- Y. Yang. Research on the development dynamics of film and media industry in the post-epidemic era environment. China Media Technology (08), 32–34. (2021) [Google Scholar]
- Q. Yanfang. A brief description of the marketing strategy of Marvel Studios. Media Forum (23), 176. (2018) [Google Scholar]
- D. Weizhan. Integrated marketing “4I” principle to explore the marketing model of the U.S. Marvel Universe movie. Modern Marketing (Vol. 05), 80. (2019) [Google Scholar]
- D. Tianheng, W. Jianxiao. A study on the marketing strategy of Marvel Studios’ The Avengers movie series. Modern Marketing (Information Edition) (11), 229–230. (2019) [Google Scholar]
- C. Yi. Research on the marketing strategy of American Marvel in China (Master’s thesis, Shenzhen University). (2020) [Google Scholar]
- Z. Yao. The market advantage and artistic model of Marvel movie types of production. Learning and Exploration (03), 168–173. (2023) [Google Scholar]
- X. Haodong. Exploring the idea of cross-cultural communication of overseas superhero movies - taking Marvel Studios as an example. Journal of Yuzhang Normal College (06), 40–43. (2021) [Google Scholar]
- X. Nuan. The inspiration of Marvel’s “cosmic thinking” to Chinese film series. Masterpieces (23), 140–142. (2022) [Google Scholar]
- S. Ming. Cold thoughts on the success of Marvel Studios comic book movies in the new media environment. Culture industry (04), 10–11. (2019) [Google Scholar]
- Z. Ziwen. Exploring the development of Chinese film industry from the cross-cultural narrative of Marvel movies. Journalism Research Guide (05), 52–54. (2022) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.