Open Access
Issue |
SHS Web Conf.
Volume 204, 2024
1st International Graduate Conference on Digital Policy and Governance Sustainability (DiGeS-Grace 2024)
|
|
---|---|---|
Article Number | 02010 | |
Number of page(s) | 6 | |
Section | Economics in Smart Society | |
DOI | https://doi.org/10.1051/shsconf/202420402010 | |
Published online | 25 November 2024 |
- S. U. Jung and V. Shegai, “The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size,” Sustain., vol. 15, no. 7, 2023, DOI: 10.3390/su15075711. [Google Scholar]
- K. Jamil, L. Dunnan, R. F. Gul, M. U. Shehzad, S. H. M. Gillani, and F. H. Awan, “Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era,” Front. Psychol., vol. 12, no. 808525, pp. 112, 2022, DOI: 10.3389/fpsyg.2021.808525. [CrossRef] [Google Scholar]
- M. E. F. Thanos and C. C. G. Dizon, “Digital Marketing Communication Strategy for Acnes Skincare Products,” Ultimacomm, vol. 15, no. 1, pp. 140–153, 2023. [Google Scholar]
- S. Suherlan and M. O. Okombo, “Technological Innovation in Marketing and its Effect on Consumer Behaviour,” Technol. Soc. Perspect., vol. 1, no. 2, pp. 94–103, 2023, DOI: 10.61100/tacit.v1i2.57. [CrossRef] [Google Scholar]
- B. Bradač Hojnik and I. Huđek, “Small and Medium-Sized Enterprises in the Digital Age: Understanding Characteristics and Essential Demands,” Inf., vol. 14, no. 11, pp. 1–22, 2023, DOI: 10.3390/info14110606. [Google Scholar]
- G. Ernestivita and Subagyo, “Digital Transformation, Marketing, Business Size, Financial Literation on Smes’ Competitive Advantage,” Trikonomika, vol. 22, no. 2, pp. 100–107, 2023, DOI: 10.23969/trikonomika.v22i2.4357. [CrossRef] [Google Scholar]
- E. Bruce, Z. Shurong, D. Ying, M. Yaqi, J. Amoah, and S. B. Egala, “The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana,” Sustainability, vol. 15, no. 6, p. 4760, 2023, DOI: 10.3390/su15064760. [CrossRef] [Google Scholar]
- Y. K. Dwivedi et al., “Setting the future of digital and social media marketing research: Perspectives and research propositions,” Int. J. Inf. Manage., vol. 59, no. 102168, pp. 1–37, 2021, DOI: 10.1016/j.ijinfomgt.2020.102168. [CrossRef] [Google Scholar]
- I. Farida and D. Setiawan, “Business Strategies and Competitive Advantage: The Role of Performance and Innovation,” J. Open Innov., vol. 8, no. 163, pp. 201–226, 2022. [CrossRef] [Google Scholar]
- B. S. Hasugian and T. W. Indallah, “the Role of Digital Marketing and Social Media Strategies in the Development of the Culinary Business for Young Business Leaders,” Dharmawangsa Int. J. Soc. Sci. Educ. Humanit., vol. 3, no. 1, pp. 08–15, 2022, DOI: 10.46576/ijsseh.v3i1.2821. [Google Scholar]
- R. W. Attar, A. Almusharraf, A. Alfawaz, and N. Hajli, “New Trends in ECommerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review,” Sustain., vol. 14, no. 23, 2022, DOI: 10.3390/su142316024. [Google Scholar]
- G. Appel, L. Grewal, R. Hadi, and A. T. Stephen, “The future of social media in marketing,” J. Acad. Mark. Sci., vol. 48, no. 1, pp. 79–95, 2020, DOI: 10.1007/S11747-019-00695-1. [CrossRef] [Google Scholar]
- N. N. Rafiana, M. Sarma, and M. Najib, “Effect of Social Media Usage and Entrepreneurial Marketing on The Success of Organic Processed Food MSMEs,” J. Manaj. dan Agribisnis, vol. 18, no. 3, pp. 382–396, 2021, DOI: 10.17358/jma.18.3.382. [Google Scholar]
- Lady, Shevia, and L. Nurjanah, “OPTIMIZING CUSTOMER ENGAGEMENT: EMPLOYING TRIANGULATION METHODOLOGY TO IMPROVE SOCIAL MEDIA CONTENT STRATEGY FOR MSME Optimizing Customer Engagement: Penggunaan Metodologi Triangulasi untuk Pengembangan Strategi Konten Media Sosial UMKM,” J. Bus. Appl. Manag., vol. XVII, no. 1, pp. 1–22, 2024, DOI: 10.30813/jbam.v17i1.5252. [Google Scholar]
- D. Dašić, V. Vučić, Ź. Turčinović, and M. Tošić, “Digital Marketing - Marketing Opportunities and the Power of Digital Consumers,” Econ. Agric., vol. 70, no. 4, pp. 1187–1199, 2023, DOI: 10.59267/ekopolj23041187d. [Google Scholar]
- Z. Umami and G. S. Darma, “Digital Marketing: Engaging Consumers With Smart Digital Marketing Content,” J. Manaj. dan Kewirausahaan, vol. 23, no. 2, pp. 94103, 2021, DOI: 10.9744/jmk.23.2.94-103. [Google Scholar]
- B. Anand, H. Chakravarty, S. G. Athalye, P. Varalaxmi, and A. K. Mishra, “Understanding consumer behaviour in the digital era,” Shodha Prabha, vol. 48, no. 03, pp. 84–93, 2023, [Online]. Available: https://www.ada-asia.com/insights/consumer-behaviour-in-digital-era [Google Scholar]
- L. R. Gazieva, T. R. Magomaev, and L. R. Magomaeva, “The Impact Of ECommerce On The Digital Economy,” in International Conference on Finance, Entrepreneurship and Technologies in Digital Economy, 2021, pp. 121–126. DOI: 10.15405/epsbs.2021.03.16. [Google Scholar]
- S. Gu, B. Ślusarczyk, S. Hajizada, I. Kovalyova, and A. Sakhbieva, “Impact of the covid-19 pandemic on online consumer purchasing behavior,” J. Theor. Appl. Electron. Commer. Res., vol. 16, no. 6, pp. 2263–2281, 2021, DOI: 10.3390/jtaer16060125. [CrossRef] [Google Scholar]
- G. A. Pratama, “Impacts of Online Retail Business on the Built Environment in the Pandemic Context,” Smart City, vol. 1, no. 1, 2021, DOI: 10.56940/sc.v1.i1.3. [CrossRef] [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.