Open Access
| Issue |
SHS Web Conf.
Volume 207, 2024
2024 2nd International Conference on Digital Economy and Business Administration (ICDEBA 2024)
|
|
|---|---|---|
| Article Number | 01003 | |
| Number of page(s) | 8 | |
| Section | Marketing Strategies and Consumer Behavior | |
| DOI | https://doi.org/10.1051/shsconf/202420701003 | |
| Published online | 10 December 2024 | |
- Y. Wang. Discussion on the social marketing model of B2C platform of imported e-commerce based on SICAS model. Investment and Cooperation. 11, 84–85 (2021) [Google Scholar]
- CNNIC. 53rd Statistical Report on China's Internet Development. https://www.cac.gov.cn/2024-03/25/c_1713038218396702.htm [Google Scholar]
- S. Yang, QG company's marketing strategy for social e-commerce, Master thesis. Southeast University, Faculty of Business (2020) [Google Scholar]
- X. Shangye. Can Lululemon break through the ceiling of DTC mode?. 3–5, https://www.shangyexinzhi.com/article/4413504.html [Google Scholar]
- Y. Lu. The influence of supply chain manufacturers' marketing strategy choice on firm performance: the mediating role of social relations and digital information. Commercial economic research, 11, 62–66, (2021) [Google Scholar]
- Y. Tang. Relationship marketing model and strategy of "fan economy" in social network era. Research in Business Economics. 23, 96–98 (2020) [Google Scholar]
- Y. Bao, G. Lei, G. Liu. Research on the mechanism of social relationship strength in social media marketing, 185–186, https://www.cnki.net [Google Scholar]
- Y. Tian. Social marketing: a concept of media sociology. 101–102 (2021) [Google Scholar]
- J. Luo. Consumer Backlash Caused by Information Overland in Fast Fashion Brands. Western Leather. 13, 18–22 (2024) DOI: 10.20143/j.1671-1602.2024.13.018. [Google Scholar]
- X. Chen. Analysis of the impact of social media marketing on e-commerce partnerships. Hua Zhang. 02, 99–101 (2023) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.