Open Access
Issue |
SHS Web Conf.
Volume 207, 2024
2024 2nd International Conference on Digital Economy and Business Administration (ICDEBA 2024)
|
|
---|---|---|
Article Number | 01020 | |
Number of page(s) | 8 | |
Section | Marketing Strategies and Consumer Behavior | |
DOI | https://doi.org/10.1051/shsconf/202420701020 | |
Published online | 10 December 2024 |
- P. Kotler, K.L. Keller, Marketing management. (Pearson Education, New York, 45–56, 2016) [Google Scholar]
- A. Smith, Innovation and market strategies in the tech industry, (HarperCollins Publishers, London, 89–102, 2019) [Google Scholar]
- J. Anderson, M. Johnson, Competitive analysis of global technology companies. (Glob. Mark. Strateg. McGraw-Hill, New York, 120–145, 2018) [Google Scholar]
- P. Johnson, A. Wilson, Global smartphone market trends and analysis. Technol. Insights Q. 19, 47–65 (2023) [Google Scholar]
- L. Zhu, J. Wang, X. Li, The role of innovation in sustaining competitive advantage. J. Bus. Strateg. 33, 180–195(2021) [Google Scholar]
- Y. Lee, C. Lee, The impact of branding on consumer electronics. J. Mark. Res. 12, 215–230(2020) [Google Scholar]
- L. Chen, X. Zhao, Innovation strategies in the competitive smartphone market. J. Glob. Bus. Technol. 15, 145–162(2023) [Google Scholar]
- R. Johnson, Technological innovations in the 21st century. Oxford Univ. Press 202–215(2020) [Google Scholar]
- S. Kim, H. Park, Consumer behavior in the age of 5G technology. Miller J. Adv. Consum. Res. 55–70(2022) [Google Scholar]
- K. Schmidt, Global economic uncertainty and its impact on the tech industry. Econ. Rev. 45, 303–317(2023) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.