Open Access
Issue |
SHS Web Conf.
Volume 207, 2024
2024 2nd International Conference on Digital Economy and Business Administration (ICDEBA 2024)
|
|
---|---|---|
Article Number | 02005 | |
Number of page(s) | 7 | |
Section | Brand Communication and Social Media Influence | |
DOI | https://doi.org/10.1051/shsconf/202420702005 | |
Published online | 10 December 2024 |
- C. Wei, Discussion on the optimization of Starbucks network marketing strategy, Master, Xiamen University, Master of Businesses Administration (2018) [Google Scholar]
- M. Fitzgerald, How Starbucks has Gone Digital. MIT SMR, 1(2013) [Google Scholar]
- F. Tang, Research on project operation of O2O network marketing in Starbucks' Chinese market, Master, University of South China, School of Economics and Management (2016) [Google Scholar]
- Z. Liu, Starbucks: Strategic analysis of digital marketing, Master, Liaoning University, School of Journalism and Communication (2019) [Google Scholar]
- Starbucks official, http://www.starbucks.com.cn/. [Google Scholar]
- C. Jia, Research on Starbucks' marketing strategy in China, Master, Huazhong University of Science and Technology, School of Economics and Management (2008) [Google Scholar]
- S. Qi, Research on the integration of enterprise marketing strategy and digital industry, Master, Qinghai Nationalities University, School of Economics and Management (2024) [Google Scholar]
- S. Lee, Study on Digital Transformation Strategies: Starbucks Case Study, professor, Dongyang University, North Seoul Campus (2020) [Google Scholar]
- P. Qin, Virtual digital People: The future of digital marketing, Master, Hubei Minzu University, School of Literature and Communication (2021) [Google Scholar]
- Y. Song, Cross-case study of online marketing strategies of new fashion brands: taking Xiaomi Technology, Starbucks China and Mai Baobao as examples, Dongbei University of Finance and Economics, School of Management Science and Engineering (2012) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.