EDP Sciences logo
Web of Conferences logo
Search
Menu
All issues Volume 213 (2025) SHS Web Conf., 213 (2025) 02017 References
Open Access
Issue
SHS Web Conf.
Volume 213, 2025
2025 International Conference on Management, Economic and Sustainable Social Development (MESSD 2025)
Article Number 02017
Number of page(s) 8
Section Social Development
DOI https://doi.org/10.1051/shsconf/202521302017
Published online 25 March 2025
  1. Rani M. THE RISE OF SOCIAL MEDIA MARKETING[J]. Global Journal of Commerce and Management Perspective, 2013. [Google Scholar]
  2. Allison. Shein’s marketing strategy: Behind the scenes of its global success [J].2024. [Google Scholar]
  3. Mohr I. The impact of social media on the fashion industry[J]. Journal of applied business and economics, 2013, 15(2): 17-22. [Google Scholar]
  4. Ay, Ç. How too much social media marketing hurts your brand [J]. Smart moderation, 2018. [Google Scholar]
  5. Angela B. How do Brands Handle Negative Comments on Social Media?[N]. SocialPilot, 2024. [Google Scholar]
  6. BOSS Editorial. The impact of social media influencers on apparel brand growth.[N]. BOSS Magazine, 2024-01-23. [Google Scholar]
  7. Brandvision. The ultimate guide to new york fashion week 2023. [N]. Brand Vision, 2023-09-08. [Google Scholar]
  8. Browzwear Marketing Team. How do virtual reality and augmented reality impact the fashion industry? [N]. Browzwear Solutions Pte Ltd, 2024-07-03. [Google Scholar]
  9. Chen K. Analysis of LiNings International marketing strategy and its development path[J]. Advances in Economics, Management and Political Sciences, 2023, 23(1), 187–194. [Google Scholar]
  10. Chu S C, Seock Y K. The power of social media in fashion advertising[J]. Journal of Interactive Advertising, 2020, 20(2): 93-94. [Google Scholar]
  11. “ https://ecommercechinaagency.com/little-red-book-best-plateform-in-china-for-ugc/” [Google Scholar]
  12. Danziger P. Differentiation lies beyond the unique selling proposition[N]. Branding Strategy Insider, 2023-03-02. [Google Scholar]
  13. Mangalaraj G, Nerur S, Dwivedi R. Digital transformation for agility and resilience: an exploratory study[J]. Journal of Computer Information Systems, 2023, 63(1): 11-23. [Google Scholar]
  14. Dyer H T, Dyer H T. Defining social media… It’s complicated[J]. Designing the Social: Unpacking Social Media Design and Identity, 2020: 15-43. [Google Scholar]
  15. Edosomwan S, Prakasan S K, Kouame D, et al. The history of social media and its impact on business[J]. Journal of Applied Management and entrepreneurship, 2011, 16(3): 79. [Google Scholar]
  16. “ https://www.godaddy.com/resources/skills/balancing-authenticity-and-professionalism-on-social-media” [Google Scholar]
  17. Fashion Retail Academy. Benefits of social media marketing for fashion brands[N]. Fashion Retail Academy, 2023-05-19. [Google Scholar]
  18. Jhoree, P. Decoding shein’s marketing arsenal: How a fast-fashion goliath conquered the digital world, 2024-03-29. [Google Scholar]
  19. “ https://www.lemilemagazine.com/lining-soulland” [Google Scholar]
  20. Kunpeng G. Analysis of Chinese Clothing Brand Marketing Strategy in the New Media Time[J]. 2023. [Google Scholar]
  21. Henkel, R. Li-Ning: With new design to new strength. ISPO. 2018-12-18. [Google Scholar]
  22. Hudecova, Z. The importance of visual content in a marketing strategy[N]. StoryChief - Content Marketing Blog. 2023-04-20. [Google Scholar]
  23. iclick. Douyin’s Like-Minded Strategy: A Marketer’s Guide – iClick Interactive. iClick Interactive. 2023-09-26. [Google Scholar]
  24. Kaplan A M, Haenlein M. Users of the world, unite! The challenges and opportunities of Social Media[J]. Business horizons, 2010, 53(1): 59-68. [Google Scholar]
  25. Vidushi, Dawar P. Ethical Issues in Sustainable Fashion Industry[M]//Illustrating Digital Innovations Towards Intelligent Fashion: Leveraging Information System Engineering and Digital Twins for Efficient Design of Next-Generation Fashion. Cham: Springer Nature Switzerland, 2024: 459-481. [Google Scholar]
  26. “ https://www.chinadaily.com.cn/a/201806/29/WS5b35de0fa3103349141dfcb5.html” [Google Scholar]
  27. “https://en.lining.com/story” [Google Scholar]
  28. Luo X, Lim W M, Cheah J H, et al. Live streaming commerce: a review and research agenda[J]. Journal of Computer Information Systems, 2023: 1-24. [Google Scholar]
  29. Bawack R E, Bonhoure E, Kamdjoug J R K., et al. How social media live streams affect online buyers: A uses and gratifications perspective[J]. International Journal of Information Management, 2023, 70: 102621. [Google Scholar]
  30. Lisa. Inside Shein’s influencer marketing strategy[N]. Storyclash, 2023-05-06. [Google Scholar]
  31. Mintel. Is digital live streaming the future of fashion shows? [N] Mintel, 2024-02-22. [Google Scholar]
  32. Moorhead, C. LI-NING and dwyane wade unite for landmark partnership. NBA, 2012-10-10. [Google Scholar]
  33. Morabito, F. The advantages of using user-generated content over stock [N]. Social Garden, 2024-03-14. [Google Scholar]
  34. Ye Y. Digital marketing in consumer goods industry: A study on the effectiveness of social media platforms[D]. 2023. [Google Scholar]
  35. Şenyapar H N D. A comprehensive analysis of influencer types in digital marketing[J]. International Journal of Management and Administration, 2024, 8(15): 75-100. [Google Scholar]
  36. Ortiz-Ospina E, Roser M. The rise of social media. Our World in Data[J]. Our World in Data, 2019. [Google Scholar]
  37. Paquette H. Social media as a marketing tool: A literature review[J]. 2013. [Google Scholar]
  38. Ramotion. Brand crisis management: Take control, 2023-07-25. [Google Scholar]
  39. Rauturier, S. The importance of transparency in the fashion industry. Good On You, 2021-04-21. [Google Scholar]
  40. “ https://www.linkedin.com/pulse/social-media-marketing-key-increasing-brand-value-sales-shadman-sakib” [Google Scholar]
  41. SDG. Sina weibo marketing guide: Everything you need to know. Sekkei Digital Group, 2024-05-23. [Google Scholar]
  42. Adke V, Bakhshi P, Askari M. Social Media Management Platforms for Improving Customer Experience: A Review[J]. Available at SSRN 4803586. [Google Scholar]
  43. “ https://blog.contactpigeon.com/shein-marketing-strategy/” [Google Scholar]
  44. “ https://www.sheingroup.com/our-business/our-strategy/” [Google Scholar]
  45. SODA Global. Mastering xiaohongshu (little red book): The ultimate guide to chinese social media marketing[N]. SODA Marketing, 2024-05-22. [Google Scholar]
  46. Sullivan, M. Facebook launches [N]. HISTORY, 2019-10-24. [Google Scholar]
  47. “https://topgrowthmarketing.com/clothing-brand-marketing-strategies/” [Google Scholar]
  48. Uphance. The ultimate guide to social media in fashion: Everything you need to know – uphance [N]. Uphance, 2024-02-09. [Google Scholar]
  49. “ https://wwd.com/feature/chinas-li-ning-polishes-fashion-credentials-with-second-designer-collaboration-1203002329/” [Google Scholar]
  50. Zhou C. The Influence of Marketing Strategies Used by Chinese Clothing Brands[J]. Advances in Economics, Management and Political Sciences, 2023, 24: 256-261. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.