A Comprehensive Analysis of Chanel’s Advertising Strategy

Comm and Media Studies, Fordham University, NY 10023, America

^* Corresponding author’s mail: jliu449@fordham.edu

Abstract

This research delves into the profound impact of CHANEL’s advertising strategies, recognizing them as a pivotal element in shaping the brand’s identity and influencing consumer behavior. CHANEL, a globally acclaimed luxury fashion brand, is renowned not only for its distinctive style and impeccable craftsmanship but also for its iconic advertising campaigns. The study’s primary objectives encompass several critical aspects. First and foremost, it seeks to unravel how CHANEL’s advertising strategies contribute to the establishment and perpetuation of brand recognition and awareness. By examining the visual and thematic elements of CHANEL’s advertisements, we aim to discern the underlying mechanisms that maintain the brand’s prominent position in the luxury fashion sphere. Furthermore, this research aims to explore the tangible influence of CHANEL’s advertising strategies on market share and sales performance. Analyzing sales data and market trends in correlation with advertising campaigns will shed light on the direct impact these strategies have on the brand’s economic success. In addition, the study endeavors to elucidate how CHANEL’s advertisements resonate with their target consumers, ultimately affecting purchasing decisions and fostering brand loyalty. By delving into consumer perceptions, preferences, and the emotional connections forged through advertising, we aim to uncover the intricate dynamics between CHANEL’s messaging and consumer behavior. Lastly, this research delves into the broader societal and cultural implications of CHANEL’s advertising strategies. It seeks to unravel how these strategies both reflect and shape contemporary societal and cultural trends.