Open Access
| Issue |
SHS Web Conf.
Volume 220, 2025
2025 2nd International Conference on Language Research and Communication (ICLRC 2025)
|
|
|---|---|---|
| Article Number | 03005 | |
| Number of page(s) | 5 | |
| Section | Cultural Communication, Brand Marketing, and Media Strategies | |
| DOI | https://doi.org/10.1051/shsconf/202522003005 | |
| Published online | 13 August 2025 | |
- L. Yun, Research on Brand Value of Campus football. Henan: Henan University (2018). [Google Scholar]
- L. Yun, Z. Zongyue. Campus football brand value study. Journal of sichuan sports science (2018). [Google Scholar]
- Z. Xiuli, Z. Lei. Study on brand building of campus football in Henan Province. Journal of Henan Institute of Education (2018). [Google Scholar]
- Z. Lei. Research on Brand Building and Promotion Strategy of Campus Football in Henan Province. Henan: Zhengzhou University (2018). [Google Scholar]
- L. Qi-Yu. Deeply Promote the integration of sports and teaching to make campus football brand bigger and stronger. Jiangxi Education (2022). [Google Scholar]
- Z. Longfeng. Research on short video Marketing Strategy of SJ Yanxue Travel Company. College Entrance Examination (2018). [Google Scholar]
- W. Wei, F. Falu, D. Yanfang. Research on Brand Improvement and optimization Path of "Gongga Cup" Campus Football League under the background of Chengdu- Chongqing Shuangcheng Economic Circle. Contemporary Sports Science and Technology (2024). [Google Scholar]
- K. Xuhui. Research on brand image of Chinese football stars in digital landscape. Sporting Goods and Technology (2024). [Google Scholar]
- S. Wanjun, L. Dongfeng. The Composition, Measurement and Driving Relationship of Chinese Professional Football Club Brand Equity Based on Fans' Perspective [J]. Journal of Shanghai sports institute (2022). [Google Scholar]
- Z. Liping, L.Jianwu. Research on Sports Marketing Helping Chinese Enterprises Brand Internationalization -- Taking Russian Football World Cup as an example [J]. Sports Culture Guide (2020). [Google Scholar]
- Y. Lin. A Study on the Influence Mechanism of Fans' Brand Experience on the brand equity of Professional Football clubs -- Based on the perspective of Value co-creation. Jiangsu: Nanjing Normal University (2021). [Google Scholar]
- X. Yuxuan. Research on Brand Influence of Chinese Super League. Hunan: Hunan Normal University (2021). [Google Scholar]
- C. Ming. Research on the influence mechanism of Football Club title brand image based on public cognition. Beijing: University of International Business and Economics (2021). [Google Scholar]
- Y. Rui. Research on brand Communication Strategy of Guangzhou R&F Football Club. Guangdong: Guangzhou Institute of Sport (2021). [Google Scholar]
- H. Hao. Analysis on short video marketing of paper books. Guangxi: Guangxi Normal University (2023). [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.