Open Access
| Issue |
SHS Web Conf.
Volume 220, 2025
2025 2nd International Conference on Language Research and Communication (ICLRC 2025)
|
|
|---|---|---|
| Article Number | 03006 | |
| Number of page(s) | 7 | |
| Section | Cultural Communication, Brand Marketing, and Media Strategies | |
| DOI | https://doi.org/10.1051/shsconf/202522003006 | |
| Published online | 13 August 2025 | |
- J. Shen, M. Xu, S. Yang, Disney marketing strategy review: Role of marketing in a global strategy. Adv. Econ. Bus. Manag. Res. 203, 764-770 (2021) [Google Scholar]
- Y. Zhang, Disney IP industry development strategy. Adv. Econ. Bus. Manag. Res. 182, 215-218 (2021) [Google Scholar]
- J. Shen, M. Xu, S. Yang, Disney marketing strategy review: Role of marketing in a global strategy. Adv. Econ. Bus. Manag. Res. 203, 764-770 (2021) [Google Scholar]
- S. C. Blankenship, Walt Disney World as a model for brand marketing: An IMC approach to build brand loyalty. University of Mississippi (2021) [Google Scholar]
- X. Hou, Research on media marketing strategy of Disney China market. SHS Web Conf. 181, 01020 (2024) [Google Scholar]
- Y. Chengbo, Analysis of the durability characteristic and application of cultural products with the example of the Disney Company. Acad. J. Bus. Manag. 6, 57-61 (2024) [Google Scholar]
- M. Cheung, W. McCarthy, “Authentically Disney, distinctly Chinese” and faintly American: The emotional branding of Disneyland in Shanghai. Semiotica , aop (2018) [Google Scholar]
- A. Ozturk, The effects of transmedia storytelling in brand resonance for media franchises (2023) [Google Scholar]
- Y. Zhang, Research on the influence of personality perception matching degree on brand loyalty under brand IP co-name, Shanghai International Studies University (2024) [Google Scholar]
- R. Tao, Research on digital media visual information design strategy from the perspective of empathy. Jingdezhen Ceramic University (2023) [Google Scholar]
- J. Liu, Y. Liu, Marketing charm of magic kingdom: An analysis of Disneyland’s marketing strategies. Proc. Int. Conf. Arts Psychol. Mark. Manag. 7, 1-5 (2024) [Google Scholar]
- L.-Q. Guo, A study on brand personality shaping from the perspective of consumer personality: A case study of Shanghai Disneyland. News Res. Guide 4, 253-256 (2023) [Google Scholar]
- G. Zhang, The marketing strategies of Disney. Acad. J. Bus. Manag. 6, 57-61 (2023) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.