From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market

Open Access

Issue		SHS Web Conf. Volume 220, 2025 2025 2^nd International Conference on Language Research and Communication (ICLRC 2025)


Article Number		03014
Number of page(s)		7
Section		Cultural Communication, Brand Marketing, and Media Strategies
DOI		https://doi.org/10.1051/shsconf/202522003014
Published online		13 August 2025

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