Open Access
Issue
SHS Web Conf.
Volume 220, 2025
2025 2nd International Conference on Language Research and Communication (ICLRC 2025)
Article Number 03013
Number of page(s) 8
Section Cultural Communication, Brand Marketing, and Media Strategies
DOI https://doi.org/10.1051/shsconf/202522003013
Published online 13 August 2025
  1. A. Ranjbaran, M. Shabankareh, A. Nazarian, N. Seyyedamiri, Branding through visitors: how cultural differences affect brand co-creation in independent hotels in Iran. Consum. Behav. Tour. Hosp. 17 (2022) [Google Scholar]
  2. N. Yi, Research on the idea of cross-border e-commerce network marketing. Mark. Circle (5), 91-93 (2023) [Google Scholar]
  3. Olya, Localization vs. Standardization: The Influence of Cultural Differences on Transnational Marketing Strategies under the Trend of Globalization. Dongbei University of Finance and Economics (2014) [Google Scholar]
  4. Z. Lu, J. A. Godsey, R. Kallmeyer, T. Hayes, E. Cai, Public perceptions of the brand image of nursing: Cross-cultural differences between the United States and China. Nurs. Outlook 72 (2024) [Google Scholar]
  5. Y. Cheng, Analysis on the network topological structure characteristics of China's tea export trade in countries along the "Belt and Road". Price Mon. (1), 62-70 (2023) [Google Scholar]
  6. X. Wang, Analysis of cross-border e-commerce network marketing strategy under the background of cultural differences. China Collect. Econ. (15), 72-75 (2023) [Google Scholar]
  7. L. Dai, Discussion on the impact of cultural differences on international marketing. J. Suzhou Inst. Educ. 31, 80-83 (2014) [Google Scholar]
  8. H. Choi, K. Yoo, T. Reichert, T. Northup, Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema. Int. J. Advert. 41 (2022) [Google Scholar]
  9. F. Suo, Analysis of cross-cultural communication strategy of short video self-media "Little Brother in Western Yunnan". Media Forum (7), 51-53+71 (2022) [Google Scholar]
  10. X. Liu, Research on the impact of people-to-people exchanges on China's outward foreign direct investment. Communication University of China (2023) [Google Scholar]
  11. W. Zhang, Necessity analysis of the impact of Sino-Vietnamese cultural differences on cross-border purchasing behavior. Time-honored Brand Mark. (13), 67-69 (2022) [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.