Open Access
Issue
SHS Web Conf.
Volume 234, 2026
International Conference on Innovation Economy and Business Management (ICIEBM 2026)
Article Number 02014
Number of page(s) 6
Section Brand Strategy, Marketing Communication & Design
DOI https://doi.org/10.1051/shsconf/202623402014
Published online 19 June 2026
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  2. H.Y. Li, Pop Mart’s annual revenue exceeded 30 billion yuan for the first time last year. Securities Daily, B02 (2026). https://doi.org/10.28096/n.cnki.ncjrb.2026.001647 [Google Scholar]
  3. Y. Le, Pop Mart hit a new revenue high in 2025 while its stock price plunged by more than 20%. Yicai Daily, A09 (2026). https://doi.org/10.28207/n.cnki.ndycj.2026.001159 [Google Scholar]
  4. S.F. Dai, L.Y. Chen, IP-driven and emotional resonance: Pop Mart opens a new path for cultural overseas development. Audio-Visual 5, 36–39 (2026). https://doi.org/10.19395/j.cnki.1674-246x.2026.05.025 [Google Scholar]
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  7. Y. Bi, Pop Mart plans to settle in overseas outlet stores in the form of standard retail stores. National Business Daily, 008 (2026). https://doi.org/10.28571/n.cnki.nmrjj.2026.000237 [Google Scholar]
  8. L.N. Ran, Booming emotional consumption: Pop Mart’s “electronic wooden fish” becomes a hit. China Business Herald, 006 (2026). https://doi.org/10.38304/n.cnki.nzgsb.2026.000130 [Google Scholar]
  9. X.Y. Yan, The cultural and tourism integration path of traditional IP and trendy toys — A comparative analysis of the differentiation between Palace Museum cultural and creative products and Pop Mart co-branding. Cloud Terminal 2026, 43–45 (2026). [Google Scholar]
  10. X.F. Wang, Pop Mart still has strong IP effect and active northbound capital trading. Stock Market Dynamic Analysis 2025, 61–62 (2025). [Google Scholar]

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