SHS Web of Conferences

Open Access

Psychology of the Unboxing Experience: How Uncertainty and Surprise Mechanisms Drive Happiness in Blind Box Consumption 01001

Jiayin Sun

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401001

• Abstract
• PDF (1.215 MB)
• References

Open Access

Narrative versus Non-Narrative IP: Their Divergent Impacts on Purchase Intentions 01002

Tongjia Guo

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401002

• Abstract
• PDF (1.316 MB)
• References

Open Access

The Psychological Mechanism by Which “Ugly-Cute” Dolls Attract More Consumer Attention than Regular Dolls 01003

Chengyuxuan Zhao

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401003

• Abstract
• PDF (1.171 MB)
• References

Open Access

The Impact of Viral Marketing on Short Video Platforms on Consumers’ Purchasing Decisions, Purchasing Intention and Brand Loyalty 01004

Li Chen

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401004

• Abstract
• PDF (1.233 MB)
• References

Open Access

Sustainable Product Design and Green Marketing: Consumer Responses to Eco-friendly Packaging 01005

Sipei Lu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401005

• Abstract
• PDF (1.264 MB)
• References

Open Access

The Impact of “China-fashion” Products on Cultural Identity and Purchase Intention of High School Students 01006

Ruiyu Zhou

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401006

• Abstract
• PDF (1.179 MB)
• References

Open Access

The Buffering Effect of Consumers’ CSR-CA Beliefs on Corporate Greenwashing 01007

Yudong Li

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401007

• Abstract
• PDF (1.399 MB)
• References

Open Access

The Scene-Based Marketing and Emotional Resonance Pathway of Second-Hand Trade Platforms Based on the Thrift Shopping Culture of Generation Z 01008

Han Wu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401008

• Abstract
• PDF (1.202 MB)
• References

Open Access

Linking Operational Behaviours to Long-Term Brand Loyalty in Early-Stage User Communities of Emerging Consumer Brands 01009

Xuyihan Lu and Yana Zhang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401009

• Abstract
• PDF (1.735 MB)
• References

Open Access

Altruism in Advertising: Stimulating Irrational Consumption and Cultivating Consumer Identification 01010

Lingqi Wang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401010

• Abstract
• PDF (1.305 MB)
• References

Open Access

The Role of Social Media in Influencing Customers’ Purchase Intentions, Purchasing Behaviour, and Perceptions of Brands 01011

Yuhan Huang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401011

• Abstract
• PDF (1.159 MB)
• References

Open Access

Research on the Impact of Key Opinion Leaders KOLs Credibility on Consumer Decision-Making Paths in Social Media Marketing 01012

Xinran Wang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401012

• Abstract
• PDF (1.273 MB)
• References

Open Access

The Premium Psychology of Blind-Box Economy: A Study on Pop Mart Consumers 01013

Fanshi Lin

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401013

• Abstract
• PDF (1.161 MB)
• References

Open Access

The Addiction Mechanism and Social Asset Transformation behind the Peripheral Branding 01014

Shuang Wu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401014

• Abstract
• PDF (1.472 MB)
• References

Open Access

From Transaction to Co-creation: A Study on Influencing Factors of Consumer Value Co-Creation Willingness in Lululemon Brand Community 01015

Shuqi Wang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401015

• Abstract
• PDF (1.190 MB)
• References

Open Access

The Value Shift of IKEA in the Context of Consumer Society Transformation: The Mechanism of Symbolic Premium in DIY Furniture Processes 01016

Kexin Zheng

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623401016

• Abstract
• PDF (1.192 MB)
• References

Open Access

The Marketing Challenges Faced by Korean Pop Music in the Era of Digital Media for Cross-cultural Regions 02001

Huiqing Yang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402001

• Abstract
• PDF (1.211 MB)
• References

Open Access

Visual Communication Characteristics and Practice of Minimalist Brand LOGO 02002

Xintong Yu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402002

• Abstract
• PDF (1.230 MB)
• References

Open Access

The Artistic Theme of Product Display 02003

Yuhan Shi and Ziqing Wang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402003

• Abstract
• PDF (1.276 MB)
• References

Open Access

Marketing Strategies of Second-hand Platforms Targeting Consumer Advertising Appeals 02004

Yanqiong Yang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402004

• Abstract
• PDF (1.210 MB)
• References

Open Access

Experience Co-creation and Social Diffusion: The Experiential Marketing of Customized Cup Stickers by Heytea 02005

Zhipei Yu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402005

• Abstract
• PDF (1.178 MB)
• References

Open Access

Cracking Luckin’s Growth Code: The Brand Ecosystem and User Growth Mechanisms 02006

Yizhou Luo

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402006

• Abstract
• PDF (1.197 MB)
• References

Open Access

Deconstruction and Reconstruction of Brand Authority by AI: A Comparative Case Study Based on the Authenticity Dimension 02007

Xuanxiao Wang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402007

• Abstract
• PDF (1.287 MB)
• References

Open Access

Sustainable Development Strategies of the Blind Box Marketing Model: A Case Study of Pop Mart 02008

Yijing Shen

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402008

• Abstract
• PDF (1.206 MB)
• References

Open Access

The Impact of Brand Marketing Strategies on Brand Awareness and Customer Loyalty: A Case Study of Tustine 02009

Zike Sui

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402009

• Abstract
• PDF (1.191 MB)
• References

Open Access

Unpacking the Growth Secrets of the Blind Box Economy: An Analysis of Pop Mart’s Marketing Strategy based on the 7Ps Marketing Mix Model 02010

Yishu Zheng

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402010

• Abstract
• PDF (1.204 MB)
• References

Open Access

Omnichannel Integration in Integrated Marketing Communications: Implications for the Consumer Journey 02011

Linqiao Wang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402011

• Abstract
• PDF (1.178 MB)
• References

Open Access

Research on Marketing Strategy of Mobile Game Brand Identity Driven by Cross Media Narrative 02012

Yutong Chen

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402012

• Abstract
• PDF (1.218 MB)
• References

Open Access

Marketing Strategy Transformation of High-End New-Style Tea Beverage Brands in China — The Case of Nayuki 02013

Dingchang Lei

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402013

• Abstract
• PDF (1.262 MB)
• References

Open Access

IP Operation and Development Strategy Research on Pop Mart 02014

Xiaoxuan Yu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402014

• Abstract
• PDF (1.184 MB)
• References

Open Access

The Pathways of Brand Anthropomorphism of Small and Medium-Sized Brands in the New Media Environment 02015

Xinyi Chen

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402015

• Abstract
• PDF (1.169 MB)
• References

Open Access

The Development Strategy of High-End Plush Doll Brands - Take Jellycat as an Example 02016

Jiayi Shen

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402016

• Abstract
• PDF (1.168 MB)
• References

Open Access

Enterprise Brand Culture Communication Strategy Based on the Case of CHJ 02017

Yunze Shi

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402017

• Abstract
• PDF (1.210 MB)
• References

Open Access

Brand Shaping and Management of Labubu: From Industry Rookie to Top-Tier IP 02018

Zihan Wei

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402018

• Abstract
• PDF (1.213 MB)
• References

Open Access

Construction of the Experience System for New Chinese-style Tea Drink Brands from the Perspective of Design Management: Taking Bawang Chaji as an Example 02019

Xinyu Liu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402019

• Abstract
• PDF (1.186 MB)
• References

Open Access

The Construction Mechanism of Brand Identity in Mixue Bingcheng 02020

Bohan Li

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623402020

• Abstract
• PDF (1.182 MB)
• References

Open Access

Digital Empowerment and Direct Sales Transformation: The Breakthrough Path for the Traditional Baijiu Industry - A Case Study of Moutai Group's Digital Transformation 03001

Canyu Jin

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623403001

• Abstract
• PDF (1.657 MB)
• References

Open Access

Exploring the Pathways of Agricultural Product E-commerce Transformation--A Case Study of the Longjing Tea Industry in Zhejiang Province, China 03002

Xiaofan Lu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623403002

• Abstract
• PDF (1.251 MB)
• References

Open Access

Content Marketing Strategies in the Digital Transformation of Traditional Broadcasting Media: A Case Study of Beijing Radio and Television Station and Qingdao Media Group 03003

Haoyuan Tan

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623403003

• Abstract
• PDF (1.237 MB)
• References

Open Access

The Impact of Internet Finance on Futures Markets in the Era of Big Data: An Empirical Study on the Differential Effects of Blockchain Technology Implementation Before and After Its Adoption by the Shanghai Futures Exchange 03004

Qifei Feng and Jialu He

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623403004

• Abstract
• PDF (1.409 MB)
• References

Open Access

Mechanisms Through Which Private-Domain Operations Activate Fitness Members and Promote Continued Spending: Evidence from LeFit Fitness 03005

Yun Lai

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623403005

• Abstract
• PDF (1.410 MB)
• References

Open Access

Transformation Path of Small and Medium-Sized Food Wholesalers under Digital Transformation 03006

Sen Shi

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623403006

• Abstract
• PDF (1.205 MB)
• References

Open Access

Cross-platform Self-Media Differentiation Operation and Communication Strategies and User Reach Effects-Take some Accounts of TikTok and Xiaohongshu as Examples 03007

Ruofan Chen and Zijiao Wang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623403007

• Abstract
• PDF (1.193 MB)
• References

Open Access

Analysis of Strategies for Enhancing Digital Transformation of Manufacturing Industry and Supply Chain Resilience 03008

Qikai He

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623403008

• Abstract
• PDF (1.187 MB)
• References

Open Access

Feasibility and Recommendations for the Future Development of Contactless Economic Business Models—Taking JUST.FOTO as an Example 03009

Zhuoyi Li

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623403009

• Abstract
• PDF (1.240 MB)
• References

Open Access

The Relationship between Employee Stock Ownership Plans and Enterprise Performance in the Home Appliance Industry: A Case Study of Midea Group and Gree Electric Appliances 04001

Ruoxi Cao

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623404001

• Abstract
• PDF (1.968 MB)
• References

Open Access

The Effect of Patient Capital Investment by Listed Firms on Firm Performance 04002

Bohan Xu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623404002

• Abstract
• PDF (1.180 MB)
• References

Open Access

Analysis of Jin Tongling’s Financial Fraud Case from the Perspective of the Fraud Triangle Theory 04003

Yi Zhang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623404003

• Abstract
• PDF (1.324 MB)
• References

Open Access

Digital Intensity and Audit Pricing: A Moderated Analysis 04004

Lingxiao Gao

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623404004

• Abstract
• PDF (1.220 MB)
• References

Open Access

An Analysis of the Impact of Additional Tax Deductions in China on Corporate R&D Expenses — Based on the Adjusting Role of Financing Constraints 04005

Jiaqi Wei

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623404005

• Abstract
• PDF (1.296 MB)
• References

Open Access

Star Dependency and Franchise Sustainability: How Over-Reliance on a Single Star Shapes Sequel Viability, Licensing Stability, and Audience Sentiment in Pirates of the Caribbean 04006

Chongyang Zhao

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623404006

• Abstract
• PDF (1.208 MB)
• References

Open Access

The Mechanism of the Impact of Combination Sales on the Turnover Efficiency of Temporary Food 04007

Xinyue Long

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623404007

• Abstract
• PDF (1.213 MB)
• References

Open Access

Management and Marketing Strategy Development of Professional Football Clubs in the Digital Era 04008

Bohang Zhang

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623404008

• Abstract
• PDF (1.206 MB)
• References

Open Access

The Brand Ecosystem Construction and Competitiveness of Chinese Fast Food in the Context of Digital Transformation 04009

Yangshaowu Yu

Published online: 19 June 2026

DOI: https://doi.org/10.1051/shsconf/202623404009

• Abstract
• PDF (1.182 MB)
• References