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Cited article:

A Meta-Analytic Structural Equation Modelling (MASEM) Approach Toward Scrutinizing the Influence of Brand Equity Antecedents on Brand Advocacy

Abdullah Nabeel AlRoshoud and Hatem Osman El-Gohary
International Journal of Customer Relationship Marketing and Management 15 (1) 1 (2024)
https://doi.org/10.4018/IJCRMM.359414