EDP Sciences logo
Web of Conferences logo
Search
Menu
All issues Volume 92 (2021) SHS Web of Conf., 92 (2021) 07036 References
Open Access
Issue
SHS Web of Conf.
Volume 92, 2021
The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020
Article Number 07036
Number of page(s) 10
Section Regions and Economic Resilience
DOI https://doi.org/10.1051/shsconf/20219207036
Published online 13 January 2021
  1. Cheng, F.-F., Wu, C.-S., Chen, Y.-C. (2020). Creating customer loyalty in online brand communities. Computers in Human Behavior, 107(4). [Google Scholar]
  2. Huang, L., Wang, M., Chen, Z., Deng, B., Huang, W. (2020). Brand image and customer loyalty: Transmitting roles of cognitive and affective brand trust. Social Behavior and Personality: An International Journal, 48(5), e9069. [Google Scholar]
  3. Kwiatek, P., Morgan, Z., Thanasi-Boçe, M. (2020). The role of relationship quality and loyalty programs in building customer loyalty. Journal of Business & Industrial Marketing. [Google Scholar]
  4. Fernandes, T., Moreira, M. (2019). Consumer brand engagement, satisfaction and brand loyalty: A comparative study between functional and emotional brand relationships. Journal of Product & Brand Management, 28(2), 274-286. [CrossRef] [Google Scholar]
  5. Haghkhah, A., Rasoolimanesh, S. M., Asgari, A. A. (2020). Effects of customer value and service quality on customer loyalty: mediation role of trust and commitment in business-to-business context. Management Research and Practice, 12(1), 27. [Google Scholar]
  6. Eakuru, N., Mat, N. (2008). The application of structural equation modeling (SEM) in determining the antecedents of customer loyalty in banks in South Thailand. The Business Review, Cambridge, 10(2), 129-139. [Google Scholar]
  7. Vilkaite-Vaitone, N., Skackauskiene, I. (2020). Service customer loyalty: An evaluation based on loyalty factors. Sustainability, 12, 2260. [CrossRef] [Google Scholar]
  8. Sundström, M., Hjelm-Lidholm, S. (2020). Re-positioning customer loyalty in a fast-moving consumer goods market. Australasian Marketing Journal, 28, 33. [Google Scholar]
  9. Chai, J. C. Y., Malhotra, N. K., Alpert, F. (2015). A two-dimensional model of trust– value–loyalty in service relationships. Journal of Retailing and Consumer Services, 26, 23-31. [CrossRef] [Google Scholar]
  10. Bass, F.M. (1997). The theory of stochastic preference and brand switching. Journal of Marketing Research, 11, 1-20. [CrossRef] [Google Scholar]
  11. Jacoby, J., Chestnut, R. (1978). Brand loyality measurement and management. New York, Willey [Google Scholar]
  12. Linina, I., Zvirgzdina, R. (2020). Evaluation of buyer‘s loyalty process in retailcompanies in Latvia under the conditions of globalization. Proceedings of the 19th International Scientific Conference Globalization and its Socio-Economic Consequences (pp. 04013), 74. University of Zilina: Zilina. [Google Scholar]
  13. Kiryakova-Dineva, T., Hadzhipetrova-Lachova, M., Chankova, Y. (2017). Intercultural dialogue for education in the mediterranean region. Proceedings of the 9th International Conference on Educationa dn New Learning Technologies Edulearn17 (pp. 3920-3926). Barcelona. [CrossRef] [Google Scholar]
  14. McMullan, R., Gilmore, A. (2008). Customer loyalty: An empirical study. European Journal of Marketing, 42(9/10). [Google Scholar]
  15. Othman, B. A., Harun, A., De Almeida, N. M., Sadq, Z. M. (2020). The eff ects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia. Journal of Islamic Marketing. [Google Scholar]
  16. Kliestikova, J., Durana, P., Kovacova, M. (2019). Naked Consumer´s mind under branded dress. Case study of Slovak Republic. Central European Business Review, 8(1), 15-32. [CrossRef] [Google Scholar]
  17. Kadekova, Z., Savov, R., Kosiciarova, I., Valaskova, K. (2020). CSR activities and their impact on brand value in food enterprises in Slovakia based on foreign participation. Sustainability, 12(12), 4856. [CrossRef] [Google Scholar]
  18. Linina, I., Zvirgzdina, R. (2016). The consumer loyality formatiom process and its particularities in the retail sector, Vilnius. [Google Scholar]
  19. Ahmed, Z., Rizwan, M., Ahmad, M., Haq, M. (2014). Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur. Journal of Sociological Research, 5, 306-326. [CrossRef] [Google Scholar]
  20. Alhaddad, A. (2015). A structural model of the relationships between brand image, brand trust and brand loyalty. International Journal of Management Research & Review, 5, 137-144. [Google Scholar]
  21. Anwar, A., Gulzar, A., Sohail, F. B., Akram, S. N. (2011). Impact of brand image, trust and affect on consumer brand extension attitude: The mediating role of brand loyalty. International Journal of Economics and Management Sciences, 1, 73-79. [Google Scholar]
  22. Khamitov, M., Wang, X., Thomson, M. (2019). How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities. Journal of Consumer Research, 46, 435-459. [CrossRef] [Google Scholar]
  23. Lin, C.T.L., Chuang, S.S. (2018). The importance of brand image on consumer purchase attitude: A case study of e-commerce in Taiwan. Studies in Business and Economics, 13, 91-104. [CrossRef] [Google Scholar]
  24. Rauyruen, P., Miller, K. E. (2007). Relationship quality as a predictor of B2B customer loyalty. Journal of Business Research, 60(1), 21-31. [CrossRef] [Google Scholar]
  25. Rai, A. K., Medha, S. (2013). The antecedents of customer loyalty: An empirical investigation in life insurance context. Journal of Competitiveness, 5(2), 146. [Google Scholar]
  26. Vasenska, I., (2018). Global creative economic interpretations of the Valley of the Thracian kings on the example of Starosel, Bulgaria. Proceedings of the 18th International Scientific Conference Globalization and Its Socio-economic Consequences. University of Zilina: Zilina. [Google Scholar]
  27. Isoraite, M. (2016). Customer loyalty theoretical aspects. Ecoforum, 5, 2(9), 298. [Google Scholar]
  28. Krastev, V. (2015). The conflict of interests in the private sector. Researches on economic history and history of the social-economic sphere in Southwestern Bulgaria. SWU „Neofit Rilski “. 317-327. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.