| Issue |
SHS Web Conf.
Volume 71, 2019
Eurasia: Sustainable Development, Security, Cooperation – 2019
|
|
|---|---|---|
| Article Number | 05008 | |
| Number of page(s) | 3 | |
| Section | Cooperation in Science, Education and Innovation | |
| DOI | https://doi.org/10.1051/shsconf/20197105008 | |
| Published online | 25 November 2019 | |
Innovations in the Management of Marketing Activities of the Higher Education System
Samara State University of Economics, Samara, Russia
* Corresponding author: nvkochetkova@bk.ru.
Modern educational organization is actually a full member of market relations. Universities now have the right to make money and manage it. On the education market there are many factors that affect the stability of the educational organization. The authors made an attempt to analyze the factors and risks in the education market. Analyzing the set of factors operating in the education market, the authors identify the most dangerous of them, which currently affect the sustainable functioning of universities. It is proposed to solve the problem of sustainable functioning of the University with the use of marketing management as one of the components of management studying market processes.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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