Business model canvas in global enterprises

University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Univerzitna 1, 010 26 Zilina, Slovak Republic

^* Corresponding author: vladimira.binasova@fstroj.uniza.sk

Abstract

Each business model is based on a particular business model, but some businesses do not have a defined model. Global megatrends are among the systemic characteristics of today’s challenges. This paper deals with the proposed business model for a specific enterprise. Slovak entrepreneurs are mostly cautious and rather hesitate to accept something that is unfamiliar to them and new to them. Key enabling technologies will play a decisive role in the future competitive environment, and with them the new way to come value of products. These innovations are a prerequisite for product innovation to meet the needs, wishes and possibilities of customers. Oftentimes, they will accept it as a necessary measure when they see how the competition beats them. We could also write a similar scenario about modern business models, where most foreign companies have elaborated them in detail and set up to make the company successful in the future. The business model describes the basic principle of how an enterprise creates values, how it captures and mediates. The first section focuses on specific types of business models and their development and survey of the literature. The case study in selected company deals with the use of strategic management methods, as well as finding out the current state, from which the complex business model was created. The results showed that the implementation of the solution helps the company to achieve the goal and subsequent development.