Analysis of the Involvement and Impressions of the Local Community on the Tourism Development of Ilocos Norte

Mariano Marcos State University, Batac City, Ilocos Norte, Philippines

Abstract

Tourism development is not possible without the involvement of the local community in various development stage and tourism activities. They can be involved right from planning, construction, operation, and promotion activities. It generates investment, foreign exchange and employment to the locals. This study sought how the local community is involved and what are their impressions in Ilocos Norte’s Tourism developments. It also sought to determine the demographic qualities differentiates against tourism development involvement and their impressions. The study used non-probability convenience sampling in various towns in Ilocos Norte. Questionnaire type of survey and unstructured interviews were employed to the locals and to the local government units. Local residents perceive the tourism activities to provide employment opportunities, income, foreign exchange, and promote cultural heritage. Very few perceive to be a contributor to pollution and depletion of natural resources.. Most people have an impression that it has improved their way of life thru more access to their town, business opportunities, and more infrastructure. However, most of them has an impression that cleanliness and safety has gotten worse. Most people like to participate in tourism activities thru investment, employment and planning.