| Issue |
SHS Web Conf.
Volume 33, 2017
International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|
|
|---|---|---|
| Article Number | 00062 | |
| Number of page(s) | 6 | |
| DOI | https://doi.org/10.1051/shsconf/20173300062 | |
| Published online | 02 February 2017 | |
Metaphor of ‘Adaptation’: A Metaphoric Rhetorical criticism on Aminuddin Baki’s Torch Movement Speech 3
1 Faculty of Arts, Communication and Education, Infrastructure University Kuala Lumpur
2 Faculty of Modern languages and Communication, University Putra Malaysia
* Corresponding author: dilfrozjan@iukl.edu.my
This paper looks at the Aminuddin Baki’s Torch Movement Speech 3 (Ceramah Gerakan Obor 3). It’s is to identify the type of metaphors used and how the metaphors are conveyed in the Torch Movement Speech 3 on ‘Adaptation’ of the Malays. The study hopes to identify the direction of the ‘Adaptation’ metaphor which is liken banana tree and its offsprings. Many studies have been carried out on the biographical portion of Aminuddin Baki but none on all his Torch Movement Speeches that he had made on the progression and development of the Malays. A qualitative method was used through a rhetorical analysis. A Neo-Aristotelian Criticism is used in the analysis of speech of which this study demonstrates the relevance in the application of ancient Malay metaphors in the modern day communication interaction among the Malays.
© The Authors, published by EDP Sciences, 2017
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