SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)||6|
|Published online||02 February 2017|
Health Related Campaigns in Social Media and Its Practical Aspects for Youths in Malaysia
1 DCLA, School of Arts, Sunway University, 46150 Petaling Jaya, Selangor, Malaysia
2 IKOM, Universiti Malaysia Perlis, 01000 Kangar, Perlis, Malaysia
3 PPIPT, Universiti Malaysia Perlis, 01000 Kangar, Perlis, Malaysia
* Corresponding author: firstname.lastname@example.org
The paper discusses the importance of social media in today’s society and review how health related campaign could penetrate the youths in Malaysia. In the internet age, the youths are divided into two; the digital natives (born after 1980) and digital immigrants (born before 1980). Further to that, the paper provides an insight on how past efforts by relevant stakeholders were utilised in creating awareness to Malaysian youths through the social media. Upon identifying the efforts through extensive literature review, the usage of social media in propagating behavioural changes in youths’ were also discussed. Several meaningful impacts were discovered and must be carefully considered in terms of its practical implications to suit Malaysian youths.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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