SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)||7|
|Published online||02 February 2017|
Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia: The Moderating role of Political Knowledge
1 School of Multimedia Technology and Communication, Universiti Utara Malaysia; University of Ilorin, Nigeria
2 School of Multimedia Technology and Communication, Universiti Utara Malaysia, Malaysia
* Corresponding author: firstname.lastname@example.org
The role of political knowledge in engendering political participation among youths in a society cannot be overstated. Yet, there is scarcity of research in this area. Thus, this study assessed the moderating role of political knowledge in the relationship between Access to Political Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) with Online Political Participation on Facebook and Twitter (OPPFT). A cross-sectional survey was conducted on 238 undergraduate students of Universiti Utara Malaysia. Questionnaire was used to collect data which was analysed using Partial Least Squares-MultiGroup Analysis (PLS-MGA). Results revealed that political knowledge moderated the relationship between access to political information on Facebook and Twitter and political interest with youth online political participation on Facebook and Twitter. However, it did not moderate the relationship between policy satisfaction with youth online political participation on Facebook and Twitter. Generally, these findings suggests that political knowledge plays a significant role in youth online political participation in Malaysia. Consequently, this study has added empirical evidence to predictors of political participation while at the same time contributing to the body of knowledge on online political participation.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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