| Issue |
SHS Web Conf.
Volume 35, 2017
3rd International Conference on Industrial Engineering (ICIE-2017)
|
|
|---|---|---|
| Article Number | 01060 | |
| Number of page(s) | 4 | |
| Section | Sustainable Development of Industrial Enterprises | |
| DOI | https://doi.org/10.1051/shsconf/20173501060 | |
| Published online | 26 June 2017 | |
Commercial secret as an instrument of company competitive strategy effectiveness increase
1 Department of Economics, Ufa State Petroleum Technological University, Ufa, Russian Federation
2 Department of Taxes and Taxation, Samara State University of Economics, Samara, Russian Federation
* Corresponding author: peskovad@yandex.ru
Modern companies are very much diversified in scale, sectoral affiliation, marketing behavior. There are many theoretical and applied studies in effective competitiveness strategies (see Porter, M. (2002, 1998), Kramer, M. (1998), Fatkhutdinov, R. A. (2000), Feigelson, V. M. (1996) and others).They present famous approaches and probably there is no need to repeat them in this article. We would like to feature a different concept (suggested by Yudanov A. and followers) with terminology adopted from natural sciences and show the way the commercial secret can increase effectiveness of competitiveness strategy. We also perform valid methods of commercial secret protection.
© Owned by the authors, published by EDP Sciences, 2017
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