SHS Web Conf.
Volume 50, 2018The International Scientific and Practical Conference “Current Issues of Linguistics and Didactics: The Interdisciplinary Approach in Humanities and Social Sciences” (CILDIAH-2018)
|Number of page(s)||6|
|Published online||12 October 2018|
Corpus-assisted Analysis of Discursive Practices in Russian-language Genre of Press-release
Volgograd State University, English Philology Chair, Russia
* Corresponding author: firstname.lastname@example.org
Based on a comparative analysis of multiword keywords, this study provides insights into discursive practices used in Russian-language press releases. Although company press releases have been the object of intensive research, there is a lack of corpus-based studies in this field, especially with regard to the Russian-language texts. The present research investigates three corpora of various sizes that contain Russian companies’ press releases retrieved from some companies’ websites. With the SketchEngine tool , multiword keywords were identified and compared to provide insights into how words are employed to construe patterns of meaning in the genre under consideration. The results obtained show differences between the corpora with regard to the keywords identified, which suggests that lexical choices might indicate different values in discursive practices that are used to construe the company image and reach stakeholders and general public.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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