SHS Web Conf.
Volume 67, 2019Fifteenth Scientific and Practical International Conference “International Transport Infrastructure, Industrial Centers and Corporate Logistics” (NTI-UkrSURT 2019)
|Number of page(s)||6|
|Section||Logistics Technologies at Transport and Industry Enterprises|
|Published online||15 October 2019|
Improving the efficiency of road transport companies by optimizing the costs of information and advertising activities
1 Kharkiv Automobile and Highway University, Ukraine
2 Kharkiv Automobile and Highway University, Ukraine
3 Kharkiv Automobile and Highway University, Ukraine
* Corresponding author: email@example.com
In this article, we propose to improve the efficiency of transport companies by managing information and advertising activities to promote material flow. In this research, within the framework of planning the supply of consumer goods in cities, we offer the following alternative supply schemes: the direct goods delivery and delivery through distribution centres. In order to choose a rational supply scheme as a criterion of efficiency it was proposed to use the total delivery cost including the information and advertising component. The research also provides the methodology for determining the maximum effect of advertising activities by road transport companies. In addition, an example of developed advertising packages with the minimum and maximum advertising costs is given. The measures proposed in the research will allow developing a program to stimulate demand for transport services and increase the competitiveness of road transport companies in the transport market.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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