SHS Web Conf.
Volume 69, 2019The International Scientific and Practical Conference “Current Issues of Linguistics and Didactics: The Interdisciplinary Approach in Humanities and Social Sciences” (CILDIAH-2019)
|Number of page(s)||5|
|Published online||25 October 2019|
Tourist-oriented approach in linguistic mediation
Murmansk Arctic State University,
15, Kapitana Egorova,
* Corresponding author:
The article discusses strata of linguistic changes imposed by the necessityto meet the demands of the local tourism market illustrated by the flow of visitors to the Russian Arctic, namely to the Murmansk Region. The authors highlight grammatical and lexical changes on interlingual and intralingual levels, whereas cultural references are distinguished as a separate stratumdue to their intrinsic characteristics. The definition of a cultural mediator is introduced in the article in contrast to those of a translator and a tour guide. It specifies the qualifications, skills, competences and language fluency level within the framework of the tourism-oriented approach. Tourism potential of the Murmansk Region as a major part of the Russian Arctic shapes the long-term development strategy in the regional economy, in particular, enterprises policies, facility building and renovation, providing conditions appealing to not only local but national and international stakeholders and ultimately the vocational education and training system in tourist sector.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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